Market brief Vietnam 2019
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This document summarizes tourism trends in Vietnam for 2019. It notes that Vietnam saw over 1 million tourist arrivals in 2018, a 9.3% increase over 2017. Tourism receipts from Vietnamese tourists also increased 12.3% from 2017 to 2018. Popular destinations for Vietnamese travelers included Thailand, Singapore, Taiwan, South Korea and Japan. Emerging trends included increased cruise tourism to Vietnam and growing domestic tourism within Vietnam as the middle class expands. The document provides statistics on flight routes and travel patterns that will help Thailand tourism authorities develop strategies to attract more Vietnamese visitors.
Market brief Vietnam 2019
- 1. M A R K E T B R I E F VIETNAM 2019
- 2. N A P A S O R N K A K A I D I R E C T O R T O U R I S M A U T H O R I T Y O F T H A I L A N D H O C H I M I N H O F F I C E
- 3. VIETNAM TOURIST ARRIVALS 2017 - 2018 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 January February March April May June July August September October November December 2017 2018 Y2017 : 934,497 Y2018: 1,077,000 + 9.3
- 4. 0.00 500.00 1,000.00 1,500.00 2,000.00 2,500.00 3,000.00 3,500.00 4,000.00 4,500.00 January February March April May June July August September October November December 2017 2018 TOURISM RECEIPTS FROM VIETNAM TOURIST 2017 - 2018 Y2017 : 29,642 Y2018 : 33,420 +12.3
- 5. FIT + 11% GT + 16% Spending per Trip 32,000 Spending per Day 5,900 Length of Stay 5.4
- 7. GROUP TOUR
- 9. F I T
- 10. 33,932,000 20,363,400 42,768,84665% (15 40) 35% (>40) PO P U L AT I O N 97,063,971 49.2% 50.8%
- 11. 50% of population using smart phone
- 12. HA NOI HAI PHONG DA NANG DA LAT NHA TRANG HO CHI MINH PHU QUOC TOTAL : 228 FLIGHTS PER WEEK CAN THO 202 flights per week BANGKOK
- 13. HA NOI TOTAL: 228 FLIGHTS PER WEEK 19 flights per week HO CHI MINH CHIANG MAI DA NANG
- 14. PHUKET HO CHI MINH 7 flights per week TOTAL: 228 FLIGHTS PER WEEK
- 17. 934,497 531,359 280,000 302,264 308,900 259,028 1,077,000 591,600 500,000 457,000 390,000 304,024 - 200,000 400,000 600,000 800,000 1,000,000 1,200,000 THAILAND SINGAPORE TAIWAN KOREA JAPAN MALAYSIA 2017 2018 Top 6 countries that Vietnamese tourists travel a lot
- 18. S W O T Strengths Value for money Visa Direct flight to new destinations Gastronomy - michelin Weaknesses Vietnamese Guide is not enough Threats High Competition Cyber law Politic Opportunities Short haul Digital developing Increasing of middle class Increasing of budget airlines Cheap Destinations
- 19. COMPETITOR KOREA: SEOUL - JEJU - NAMI 5D5N:22.000.000 vnd (1,500 usd) JAPAN TP.HCM - NARITA HAKONE - TOKYO NARITA - TP.HCM-4D3N: 24,000,000 vnd (1,100 usd) TAIWAN Taipei Kaoshung-Taichung- 4D3N: 9.000.000 vnd (450 usd)
- 20. 5,900 Vietnamese travel by cruise Vietnam welcomed 215,000 visitors by cruise in 2018 T R E N D
- 21. Tips & Tactics Airline + Hotel (Online Booking) = F I T Land Tour B2B Agent = GROUP TOUR Airline + Hotel (Online Booking) = F I T Land Tour B2B Agent = GROUP TOUR
- 22. Trade Show 2019 March - Ha Noi September - Ho Chi Minh
- 24. XIN C畉M N