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Market mapping suleyman
As the entrepreneur has identified an appropriate segment of the market to
target, what will his/her next challenge be (using market mapping)?

Finish the sentence using given words:



Position the product so it meets the needs and wants of



   Target                           The business
   customers                                               Staff

                          Government
What is market mapping?




Market mapping:
Any study conducted concerning attitudes of consumers, product comparisons, or marketing evaluations,
or any combination of marketing factors, where the results are charted on graph .

Why on a graph?
To show a correspondence among variables.
Advantages:
-Helps spot gaps
-Useful for analyzing competitors
-Encourages use of market research

Disadvantages:
-Not a guarantee of success
-How reliable is market research
High price v low price
-
High quality v low quality




   Can you give more
   examples?
Low tech                             High tech

Simple                               Complex

Necessity                            Luxury

Un-healthy                           Healthy

Low volume                           High volume


Such dimensions are product based.
Market mapping can also be used to understand more about the customers need and wants, income,
gender, age etc

Such dimensions can be used

Adult v Teenager

High income v Low income

Male v Female
To what extent does market mapping help the business
Ad

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Market mapping suleyman

  • 2. As the entrepreneur has identified an appropriate segment of the market to target, what will his/her next challenge be (using market mapping)? Finish the sentence using given words: Position the product so it meets the needs and wants of Target The business customers Staff Government
  • 3. What is market mapping? Market mapping: Any study conducted concerning attitudes of consumers, product comparisons, or marketing evaluations, or any combination of marketing factors, where the results are charted on graph . Why on a graph? To show a correspondence among variables.
  • 4. Advantages: -Helps spot gaps -Useful for analyzing competitors -Encourages use of market research Disadvantages: -Not a guarantee of success -How reliable is market research
  • 5. High price v low price - High quality v low quality Can you give more examples?
  • 6. Low tech High tech Simple Complex Necessity Luxury Un-healthy Healthy Low volume High volume Such dimensions are product based.
  • 7. Market mapping can also be used to understand more about the customers need and wants, income, gender, age etc Such dimensions can be used Adult v Teenager High income v Low income Male v Female
  • 8. To what extent does market mapping help the business