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J.D. Power and Associates does not guarantee the accuracy, adequacy, or completeness of any information contained in this publication and is not responsible for any errors or omissions or for the results obtained from use of such information. Advertising claims cannot be based on information published in this publication. Reproduction of any material contained in this publication, including photocopying in part or in whole, is prohibited without the express written permission of J.D. Power and Associates. Any material quoted from this publication must be attributed to J.D. Power and Associates. 
©2014 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. 
Robert Karwel 
416-507-3258 â–ª robert.karwel@jdpa.com August 11, 2014 
60 
18 
22 
51 
46 
3 
New Vehicles 
Used Vehicles 
Cash 
Lease 
Loan 
50 
54 
58 
62 
66 
70 
Jul-13 
Aug-13 
Sep-13 
Oct-13 
Nov-13 
Dec-13 
Jan-14 
Feb-14 
Mar-14 
Apr-14 
May-14 
Jun-14 
Jul-14 
New 
Used 
$470 
$490 
$510 
$530 
$550 
$570 
$590 
Jul-13 
Aug-13 
Sep-13 
Oct-13 
Nov-13 
Dec-13 
Jan-14 
Feb-14 
Mar-14 
Apr-14 
May-14 
Jun-14 
Jul-14 
New Lease 
New Loan 
VEHICLE PURCHASE TYPE 
Percent of Total Transactions (Past 12 Months) 
DAYS TO TURN 
MONTHLY PAYMENTS 
Average per Customer 
PERCENT NEW-VEHICLE LOAN TERM 
72 Months and Greater 
58% 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
70% 
Jul-13 
Aug-13 
Sep-13 
Oct-13 
Nov-13 
Dec-13 
Jan-14 
Feb-14 
Mar-14 
Apr-14 
May-14 
Jun-14 
Jul-14 
NEW VEHICLE PRICE VS. CUSTOMER FACING PRICE 
Data from JDPA PIN Incentive Spending Report (ISR) 
20% 
30% 
40% 
50% 
Jul-13 
Aug-13 
Sep-13 
Oct-13 
Nov-13 
Dec-13 
Jan-14 
Feb-14 
Mar-14 
Apr-14 
May-14 
Jun-14 
Jul-14 
% Negative Equity 
Trade-In % 
PERCENT NEGATIVE EQUITY & TRADE-IN 
Percentage of negative equity vehicles at trade-in (new) 
$27,000 
$28,000 
$29,000 
$30,000 
$31,000 
$32,000 
$33,000 
$34,000 
Jul-13 
Aug-13 
Sep-13 
Oct-13 
Nov-13 
Dec-13 
Jan-14 
Feb-14 
Mar-14 
Apr-14 
May-14 
Jun-14 
Jul-14 
Vehicle Price 
Transaction Price

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Market Metrics July 2014

  • 1. J.D. Power and Associates does not guarantee the accuracy, adequacy, or completeness of any information contained in this publication and is not responsible for any errors or omissions or for the results obtained from use of such information. Advertising claims cannot be based on information published in this publication. Reproduction of any material contained in this publication, including photocopying in part or in whole, is prohibited without the express written permission of J.D. Power and Associates. Any material quoted from this publication must be attributed to J.D. Power and Associates. ©2014 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. Robert Karwel 416-507-3258 â–ª robert.karwel@jdpa.com August 11, 2014 60 18 22 51 46 3 New Vehicles Used Vehicles Cash Lease Loan 50 54 58 62 66 70 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 New Used $470 $490 $510 $530 $550 $570 $590 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 New Lease New Loan VEHICLE PURCHASE TYPE Percent of Total Transactions (Past 12 Months) DAYS TO TURN MONTHLY PAYMENTS Average per Customer PERCENT NEW-VEHICLE LOAN TERM 72 Months and Greater 58% 0% 10% 20% 30% 40% 50% 60% 70% Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 NEW VEHICLE PRICE VS. CUSTOMER FACING PRICE Data from JDPA PIN Incentive Spending Report (ISR) 20% 30% 40% 50% Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 % Negative Equity Trade-In % PERCENT NEGATIVE EQUITY & TRADE-IN Percentage of negative equity vehicles at trade-in (new) $27,000 $28,000 $29,000 $30,000 $31,000 $32,000 $33,000 $34,000 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Vehicle Price Transaction Price