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Market positioning of coffee chains in india

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This document lists several coffee shop chains operating in India along with their average cost for two people and number of outlets in the country. It shows that Starbucks has the most outlets but is the most expensive, while Tata Coffee and Cuppa have fewer outlets and lower costs per person. The data is presented in a table format with the coffee shop name, average cost for two people, and number of outlets in India.

More number of
Outlets / Shops
Less number of
Outlets / Shops
ExpensiveReasonable
Café Coffee
Day(300, 1500)
Barista Lavazza
(400,225)
Tata
StarBucks(1000,20)
Gloria Jean’s Coffee (500,40 )
The Coffee Bean(600,30)
Cuppa
(350,40)
Costa Café (700,150)
(cost for two, number of outlets in India)

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Market positioning of coffee chains in india

1. More number of Outlets / Shops Less number of Outlets / Shops ExpensiveReasonable Café Coffee Day(300, 1500) Barista Lavazza (400,225) Tata StarBucks(1000,20) Gloria Jean’s Coffee (500,40 ) The Coffee Bean(600,30) Cuppa (350,40) Costa Café (700,150) (cost for two, number of outlets in India)