Market research on weekly haat by PAWAN KUMAR AND MOHIT VERMA JIMS.

Aug 14, 2012Download as PPTX, PDF1 like259 views

Haats (weekly markets) have long been a part of Indian life, originally starting in the 1830s as cattle markets established by the British but later expanding to sell other goods related to cattle farming. According to the document, around 1000 customers visit the haat each Wednesday, with 20% coming solely to purchase food, 20% coming both to purchase food and other goods, and the remaining 60% coming only to purchase items. Key goods sold at the haat and their typical sale prices are listed. Challenges at haats include poor infrastructure as well as only 20% of sellers being wholesalers. Textiles have higher demand than other products. The document outlines benefits of shopping at haats such as low prices,

Market research on weekly haat by PAWAN KUMAR AND MOHIT VERMA JIMS.

 Haats have always been part of Indian life
Started as ‘Cattle market’ by Britishers in 1836
After a few decades, traders started to sell
goods related to cattle, like bells, ropes and
feed.

Lower class family
Middle class family
Upper middle class family
Students
Ladies
Girls

 Number of customers every Wednesday: around 1000
 Around 20% customers come for chole Bhature and other
eating stuffs and then window shopping,
 around 20% come for both things;
 Rest 60% only for purchasing.
 The approx sale:-
 Footwear’s : Rs 1500-3000
 Clothing : Rs 3000-4000
 Bags : Rs 3000-4000
 Watches: Rs 2500-3000

 Cosmetics: Rs 600-700
 Daily need products: Rs 200-400
poor infrastructure
Wholesaler only 20%
Demand of Textile is more than other products

•GARMENTS PRODUCTS
•CLOTHES
•SHOES
•ENERGY DRINKS & CARBONATED
DRINKS
•MILK POWDER
•BAKING POWDER
•BISCUITS

• TISSUE PAPERS
• INSECT KILLER SPRAY
• FOOD PACKAGING (ALUMINUM FOILS… ETC.)
• CUPS & SAUCERS)
• FORKS, PLATES, STRAWS…. ETC.)
• TOOTH BRUSH/TOOTH PASTE

• CHEAPS AND DURABLE PRODUCT
• EASY TO ACCESS
• FRESH PRODUCT
• WHOLESALE PRODUCTS THEY DON'T
HAVE A FIXED VALUE
• NO PRICE TAG SO THE PRODUCT CAN BE
BARGAINED EASILY.

• DEMAND OF GOODS

• MIDDLE CLASS PEOPLE ARE COMING

• CHEAP

•DURABLE PRODUCT

weekly used product
ex:- pickle , kitchen product, veg
low cost
Good qualities

ORIGINAL PRODUCTS OBSERVED IN MAAT
 PUMA footwear’s  POMA
 Gold star Shoes  Cold Star
 Scotch Bite  Scour brite
 Fast track bags  Fasracs Bags
 Fair & Lovely  Fair and Sweet
 Oral-B Tooth brush  Oval-D
 Lee jeans  Lei
 Harrison locks  Hari-son

Products in Mall and showrooms Products In the weekly market
 PUMA bags  PUMA bags
 Rs 1999-3500  Rs 225, 250, 360
 NIKE footwear's  Nike footwear's
 Shoes Rs 1800-5999  Rs 165
 ID Footwear's  ID footwear’s
 Rs 700-1499  Rs 150

 ADIDAS T-shirt  Adidas T shirt
 Rs 1099- 2499  Rs 150
 Reebok T-shirt  Reebok T-Shirt
 Rs 699-2499  Rs 150
 Ray Ban eyeglasses  Ray ban Eye glasses
 Rs 2499-11499  Rs 125
 Calvin Klein wallet  Calvin Klein
 Rs 1799  Rs 50

Pawan kumar roll no 47 ( slids num :-6 to 23)
Mohit verma roll no42 ( slids num:- 2,3,4,5,24 to 26)

Dilli Haat celebrated Holi with vibrant flavors from different regions of India and Bangladesh. The Monday vegetable market at Unit-IV is losing popularity as over 700 vendors have stopped attending due to lack of space. Delhi's cuisine has evolved over time and offers fine dining as well as street food, with treats found even in the Walled City's nooks and crannies that rival the options at 5-star hotels.

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Market research on weekly haat by PAWAN KUMAR AND MOHIT VERMA JIMS.

2.  Haats have always been part of Indian life Started as ‘Cattle market’ by Britishers in 1836 After a few decades, traders started to sell goods related to cattle, like bells, ropes and feed.

3. Lower class family Middle class family Upper middle class family Students Ladies Girls

4.  Number of customers every Wednesday: around 1000  Around 20% customers come for chole Bhature and other eating stuffs and then window shopping,  around 20% come for both things;  Rest 60% only for purchasing.  The approx sale:-  Footwear’s : Rs 1500-3000  Clothing : Rs 3000-4000  Bags : Rs 3000-4000  Watches: Rs 2500-3000

5.  Cosmetics: Rs 600-700  Daily need products: Rs 200-400 poor infrastructure Wholesaler only 20% Demand of Textile is more than other products

6. •GARMENTS PRODUCTS •CLOTHES •SHOES •ENERGY DRINKS & CARBONATED DRINKS •MILK POWDER •BAKING POWDER •BISCUITS

7. • TISSUE PAPERS • INSECT KILLER SPRAY • FOOD PACKAGING (ALUMINUM FOILS… ETC.) • CUPS & SAUCERS) • FORKS, PLATES, STRAWS…. ETC.) • TOOTH BRUSH/TOOTH PASTE

21. • CHEAPS AND DURABLE PRODUCT • EASY TO ACCESS • FRESH PRODUCT • WHOLESALE PRODUCTS THEY DON'T HAVE A FIXED VALUE • NO PRICE TAG SO THE PRODUCT CAN BE BARGAINED EASILY.

22. • DEMAND OF GOODS • MIDDLE CLASS PEOPLE ARE COMING • CHEAP •DURABLE PRODUCT

23. weekly used product ex:- pickle , kitchen product, veg low cost Good qualities

24. ORIGINAL PRODUCTS OBSERVED IN MAAT  PUMA footwear’s  POMA  Gold star Shoes  Cold Star  Scotch Bite  Scour brite  Fast track bags  Fasracs Bags  Fair & Lovely  Fair and Sweet  Oral-B Tooth brush  Oval-D  Lee jeans  Lei  Harrison locks  Hari-son

25. Products in Mall and showrooms Products In the weekly market  PUMA bags  PUMA bags  Rs 1999-3500  Rs 225, 250, 360  NIKE footwear's  Nike footwear's  Shoes Rs 1800-5999  Rs 165  ID Footwear's  ID footwear’s  Rs 700-1499  Rs 150

26.  ADIDAS T-shirt  Adidas T shirt  Rs 1099- 2499  Rs 150  Reebok T-shirt  Reebok T-Shirt  Rs 699-2499  Rs 150  Ray Ban eyeglasses  Ray ban Eye glasses  Rs 2499-11499  Rs 125  Calvin Klein wallet  Calvin Klein  Rs 1799  Rs 50

27. Pawan kumar roll no 47 ( slids num :-6 to 23) Mohit verma roll no42 ( slids num:- 2,3,4,5,24 to 26)

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Market research on weekly haat by PAWAN KUMAR AND MOHIT VERMA JIMS.

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Market research on weekly haat by PAWAN KUMAR AND MOHIT VERMA JIMS.