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Market Research
December 2022 Examination
1. Apple is developing an automatic driving car and wants to understand the target market
fit for the same. Using techniques of new product development elaborate on the steps that
Apple must follow in the research and development. (10 Marks)
Ans 1.
Introduction
Even though there are too many consumer goods on the market, establishing and launching new
product technologies is still a common objective for both new and recognized organizations.
Products that can meet demand and supply customers with a service to their troubles or
something they need have to be developed by companies. Market research and the production of
suitable products that are made to interact with customers are linked. Services obtain a
competitive advantage with product growth, which additionally assists in establishing how to
cost products effectively, how to generate them cost-effectively, and how to fill upmarket gaps
through a reliable product lifecycle. When establishing a product, companies must conduct
market research to recognize possible opportunities and decrease the active threats. As shown in
the layout over, each stage of a product's
2. As a market analyst at Kantar, you have been assigned a client from FMCG industry.
The client faces a continuous decline in the sale. Which methods of data collection would be
appropriate for identifying the issues related to the decline in sales? Justify the arguments.
Develop a market research process to understand the reasons for the same. (10 Marks)
Ans 2.
Introduction
Consumer goods that are readily available and economical are always targets for businesses.
Products that sell rapidly, are moderately priced, and are popular are described as FMCG, also
referred to as consumer packaged products. Since clients utilize them routinely, these things are
fast-moving since they rapidly leave a shop or supermarket. The FMCG market, worth numerous
dollars, is creative and imaginative. Lots of people make use of FMCG items daily. You can
quickly identify with the sector as a staff member. If you want a job setting that encourages
creative thinking and sharing of suggestions, consider working for an FMCG firm. Because such
a broad array of items are readily available to clients frequently, the sector must keep up with
demand and constantly create new item concepts. Because FMCGs usually cost less than other
items on the marketplace, they consume a smaller section of consumers' income. The time
between buying and using the item is rapid,
3. Metaverse is the new virtual world, people are looking at. Several business organizations
are trying to be a part of Metaverse. For example, Airtel Partynite is a metaverse platform
where visitors can experience the metaverse and watch online favorite shows. You have to
conduct research for Airtel to resolve two business problems:
a. Design the methodology of the data collection by enlisting the characteristics of the
respondents, the type of sampling employed, and the research type with proper
justification. (5 Marks)
Ans 3a.
Introduction
Lifelong learning is becoming increasingly crucial as our society relocates far from
manufacturing facility jobs. We now include technology and data in our work processes.
Educators are under more pressure than ever due to this adjustment. The methods vary from
uncomplicated and typical strategies, like in-person interviews, to more sophisticated data
collection and analysis techniques.
Concept and applications
Data collection for marketing research is a comprehensive treatment in which a researcher
conducts an organized search for all
b. Identify the type of content watched by users on the platform. Develop a research
questionnaire to get insights on the same from users. (5 Marks)
Ans 3b.
Introduction
In the Metaverse, Avatars are utilized by community participants to represent themselves,
communicate with each other, and practically increase the community. Digital money can buy
numerous items in the Metaverse, including clothes, computer game tools, guards, and more.
Customers can take a trip via the Metaverse for fun without an objective by using a virtual reality
headset and controllers.
Concept and applications
A science fiction author, Neal Stephenson coined the term "metaverse" in his 1992 novel Snow
Accident. It's a term that describes a shared virtual space where individuals can engage with AI-
powered, computer-generated content and
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Market Research.docx

  • 1. Dear students, get fully solved assignments by professionals Do send your query at : help.mbaassignments@gmail.com or call us at :08263069601 Market Research December 2022 Examination 1. Apple is developing an automatic driving car and wants to understand the target market fit for the same. Using techniques of new product development elaborate on the steps that Apple must follow in the research and development. (10 Marks) Ans 1. Introduction Even though there are too many consumer goods on the market, establishing and launching new product technologies is still a common objective for both new and recognized organizations. Products that can meet demand and supply customers with a service to their troubles or something they need have to be developed by companies. Market research and the production of suitable products that are made to interact with customers are linked. Services obtain a competitive advantage with product growth, which additionally assists in establishing how to cost products effectively, how to generate them cost-effectively, and how to fill upmarket gaps through a reliable product lifecycle. When establishing a product, companies must conduct market research to recognize possible opportunities and decrease the active threats. As shown in the layout over, each stage of a product's
  • 2. 2. As a market analyst at Kantar, you have been assigned a client from FMCG industry. The client faces a continuous decline in the sale. Which methods of data collection would be appropriate for identifying the issues related to the decline in sales? Justify the arguments. Develop a market research process to understand the reasons for the same. (10 Marks) Ans 2. Introduction Consumer goods that are readily available and economical are always targets for businesses. Products that sell rapidly, are moderately priced, and are popular are described as FMCG, also referred to as consumer packaged products. Since clients utilize them routinely, these things are fast-moving since they rapidly leave a shop or supermarket. The FMCG market, worth numerous dollars, is creative and imaginative. Lots of people make use of FMCG items daily. You can quickly identify with the sector as a staff member. If you want a job setting that encourages creative thinking and sharing of suggestions, consider working for an FMCG firm. Because such a broad array of items are readily available to clients frequently, the sector must keep up with demand and constantly create new item concepts. Because FMCGs usually cost less than other items on the marketplace, they consume a smaller section of consumers' income. The time between buying and using the item is rapid, 3. Metaverse is the new virtual world, people are looking at. Several business organizations are trying to be a part of Metaverse. For example, Airtel Partynite is a metaverse platform where visitors can experience the metaverse and watch online favorite shows. You have to conduct research for Airtel to resolve two business problems: a. Design the methodology of the data collection by enlisting the characteristics of the respondents, the type of sampling employed, and the research type with proper justification. (5 Marks) Ans 3a.
  • 3. Introduction Lifelong learning is becoming increasingly crucial as our society relocates far from manufacturing facility jobs. We now include technology and data in our work processes. Educators are under more pressure than ever due to this adjustment. The methods vary from uncomplicated and typical strategies, like in-person interviews, to more sophisticated data collection and analysis techniques. Concept and applications Data collection for marketing research is a comprehensive treatment in which a researcher conducts an organized search for all b. Identify the type of content watched by users on the platform. Develop a research questionnaire to get insights on the same from users. (5 Marks) Ans 3b. Introduction In the Metaverse, Avatars are utilized by community participants to represent themselves, communicate with each other, and practically increase the community. Digital money can buy numerous items in the Metaverse, including clothes, computer game tools, guards, and more. Customers can take a trip via the Metaverse for fun without an objective by using a virtual reality headset and controllers. Concept and applications A science fiction author, Neal Stephenson coined the term "metaverse" in his 1992 novel Snow Accident. It's a term that describes a shared virtual space where individuals can engage with AI- powered, computer-generated content and
  • 4. Dear students, get fully solved assignments by professionals Do send your query at : help.mbaassignments@gmail.com or call us at :08263069601