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Market structure
Those characteristics of the market that
significantly affect the behavior and
interaction of buyers and sellers.
According to J.C. Edwards,  A market is
that mechanism by which buyers and
sellers are bought together. It is not
necessarily a fixed place.
Number and size of sellers and buyers
Type of the product
Conditions of entry and exit
Transparency of information
(i) An Area:
In economics, a market does not mean a particular place but the
whole region where sellers and buyers of a product ate spread.
Modem modes of communication and transport have made the
market area for a product very wide.
(ii) One Commodity:
In economics, a market is not related to a place but to a particular
product. Hence, there are separate markets for various
commodities. For example, there are separate markets for
clothes, grains, jewellery, etc.
(iii) Buyers and Sellers:
The presence of buyers and sellers is necessary for the sale
and purchase of a product in the market.
(iv) Free Competition:
There should be free competition among buyers and sellers
in the market. This competition is in relation to the price
determination of a product among buyers and sellers.
(v) One Price:
The price of a product is the same in the market because of
free competition among buyers and sellers.
Market structure
Perfectly
Competitive
 Less market
power
 Price takers
 Goods are
homogenous
 Free entry and
exit
 Perfect
Information
Monopolistic
Competition
 Many firms
 Free entry and
exit
 Differentiated
but highly
substitutable
product
Oligopoly
 Small number
of firms
 Product
differentiation
may or may
not exist
 Barriers to
entry
Monopoly
 There is market
power
 Single seller
 One product
(limited or no
good
substitutes)
 Barriers to
entry
Many and small sellers, so that no one can affect
the market
Homogeneous product
Free entry to and exit from the industry
Transparent and free information
Market structure
Multiple firms produce similar products
Firms face down sloping demand curves
Profit maximization occurs where MC=MR
In the limit, firms compete away economic profits
Market structure
1. A single seller: the firm and industry are
synonymous.
2. Unique product: no close substitutes for the firms
product.
3. The firm is the price maker: the firm has
considerable control over the price because it can
control the quantity supplied.
4. Entry or exit is blocked.
AC:-Average Cost
MC:-Marginal Cost
 Few large firms: each must consider its rivals
reactions in response to its decisions about prices,
output, and advertising.
 Standardized or differentiated products
 Entry is hard: economies of scale, huge capital
investment may be the barriers to enter.
Market structure
This Presentation was prepared by Meet Shah, Bhupendra
Rawat, Jaimin Shah, Tejas Tewani & Prashant. Of F.Y.B.com A

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Market structure

  • 2. Those characteristics of the market that significantly affect the behavior and interaction of buyers and sellers. According to J.C. Edwards, A market is that mechanism by which buyers and sellers are bought together. It is not necessarily a fixed place.
  • 3. Number and size of sellers and buyers Type of the product Conditions of entry and exit Transparency of information
  • 4. (i) An Area: In economics, a market does not mean a particular place but the whole region where sellers and buyers of a product ate spread. Modem modes of communication and transport have made the market area for a product very wide. (ii) One Commodity: In economics, a market is not related to a place but to a particular product. Hence, there are separate markets for various commodities. For example, there are separate markets for clothes, grains, jewellery, etc.
  • 5. (iii) Buyers and Sellers: The presence of buyers and sellers is necessary for the sale and purchase of a product in the market. (iv) Free Competition: There should be free competition among buyers and sellers in the market. This competition is in relation to the price determination of a product among buyers and sellers. (v) One Price: The price of a product is the same in the market because of free competition among buyers and sellers.
  • 7. Perfectly Competitive Less market power Price takers Goods are homogenous Free entry and exit Perfect Information Monopolistic Competition Many firms Free entry and exit Differentiated but highly substitutable product Oligopoly Small number of firms Product differentiation may or may not exist Barriers to entry Monopoly There is market power Single seller One product (limited or no good substitutes) Barriers to entry
  • 8. Many and small sellers, so that no one can affect the market Homogeneous product Free entry to and exit from the industry Transparent and free information
  • 10. Multiple firms produce similar products Firms face down sloping demand curves Profit maximization occurs where MC=MR In the limit, firms compete away economic profits
  • 12. 1. A single seller: the firm and industry are synonymous. 2. Unique product: no close substitutes for the firms product. 3. The firm is the price maker: the firm has considerable control over the price because it can control the quantity supplied. 4. Entry or exit is blocked.
  • 14. Few large firms: each must consider its rivals reactions in response to its decisions about prices, output, and advertising. Standardized or differentiated products Entry is hard: economies of scale, huge capital investment may be the barriers to enter.
  • 16. This Presentation was prepared by Meet Shah, Bhupendra Rawat, Jaimin Shah, Tejas Tewani & Prashant. Of F.Y.B.com A