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Market trend of Branding

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Rakschit Bhardwaj
Rakschit Bhardwaj

The document discusses logo design parameters for a company called Caso. It provides background that a company's logo helps shape consumer perception and should visually represent the company's values. It then lists logo parameters such as having high aesthetic value, depicting the company ethos, using different color combinations, being scalable, and incorporating corporate colors. Finally, it presents several logo design options for Caso.

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+ Logo Client: Caso
+ Customer Perception ? Consumer perception about the company starts from the logo
+ Logo ? ? The logo is a visual culmination of the company’s venture ethos. A strategy will confer and confirm on the part of the graphic necessity to build a logo that will act as a visual vehicle to convey CASO’s ideology effectively to the audience and target audience.
+ Competition Logo
+ Competition Logo
+ Competition Logo
+ Logo Parameters The parameters followed while designing the logo as per our last discussion ? High aesthetic value ? Should depict the ethos of the company ? Different Colour combinations ? Corporate logo ? Corporate colours ? It must be scalable i.e., effective when just an inch in size
+ Caso CASO Home Means: ? the place where one lives permanently, especially as a member of a family or household. ? an institution for people needing professional care or supervision. ? relating to the place where one lives. ? (of a sports team or player) belonging to the country or locality in which a sporting event takes place. ? return by instinct to its territory after leaving it. Caso: The word caso is essentially used in 3 different languages and it means:- Spanish: “Caso” case, subject, affair, instance, occurrence, notice, dossier, casual Italian: “Caso” accident, chance, hazard, random, haphazard, occasion, incident, event, case, occurrence, alternative, possibility, instance, connection, connexion Portuguese: “Caso” case, event, happening, accident, incident, matter, instance, colly
+ Caso CASO Since CASO has several meaning. We have chosen the meaning most suitable to us. Which is “Affair” “Affair” ? an event or sequence of events of a specified kind or that has previously been referred to. ? a love affair ? Something done or to be done; business. ? A social function ? A matter of personal concern.
+ Caso Logo options
+ Option 1
+ Option 1
+ Option 1
+ Option 1
+ Option 1
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+ Option 1

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Market trend of Branding

  • 2. + Customer Perception ? Consumer perception about the company starts from the logo
  • 3. + Logo ? ? The logo is a visual culmination of the company’s venture ethos. A strategy will confer and confirm on the part of the graphic necessity to build a logo that will act as a visual vehicle to convey CASO’s ideology effectively to the audience and target audience.
  • 7. + Logo Parameters The parameters followed while designing the logo as per our last discussion ? High aesthetic value ? Should depict the ethos of the company ? Different Colour combinations ? Corporate logo ? Corporate colours ? It must be scalable i.e., effective when just an inch in size
  • 8. + Caso CASO Home Means: ? the place where one lives permanently, especially as a member of a family or household. ? an institution for people needing professional care or supervision. ? relating to the place where one lives. ? (of a sports team or player) belonging to the country or locality in which a sporting event takes place. ? return by instinct to its territory after leaving it. Caso: The word caso is essentially used in 3 different languages and it means:- Spanish: “Caso” case, subject, affair, instance, occurrence, notice, dossier, casual Italian: “Caso” accident, chance, hazard, random, haphazard, occasion, incident, event, case, occurrence, alternative, possibility, instance, connection, connexion Portuguese: “Caso” case, event, happening, accident, incident, matter, instance, colly
  • 9. + Caso CASO Since CASO has several meaning. We have chosen the meaning most suitable to us. Which is “Affair” “Affair” ? an event or sequence of events of a specified kind or that has previously been referred to. ? a love affair ? Something done or to be done; business. ? A social function ? A matter of personal concern.