MarketDeveloper Conversation Manager
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This document discusses conversation marketing and the MD5 Conversation Manager tool. It describes how the Conversation Manager allows for more personalized dialogue between brands and customers by facilitating two-way conversations through online portals. It highlights how this addresses challenges in traditional one-way marketing by enabling richer, real-time conversations to gain better customer insights. The document outlines the steps to implement conversation marketing using the Conversation Manager, including choosing information to share, creating portals, and integrating them on brand websites and campaigns.
MarketDeveloper Conversation Manager
- 1. Conversation marketing February 2013
- 2. MD5 Conversation Manager More than a Preference Centre, the Conversation Manager is an integrated, online place for Brands and customers to have personalised dialogue. Driving your marketing, and with far greater insight into real customer preferences than ever before, Marketers can deliver right message, right time, right channel. ...how not to do it... marketdeveloper.com
- 3. Traditional model Audience Marketing systems Compiles and broadcasts Analysis Data Database Campaigns Limited response Channel1 Channel2 Channel3 marketdeveloper.com
- 4. Conversation marketing Greater engagement: Increase the number of usable, permissioned (and engaged) contacts you recruit onto your database MarketDeveloper v5 Conversation Manager Audience marketdeveloper.com
- 5. Richer, real-time conversations "Here are your last 10 transactions & an offer "Monthly digest by based on your profile" text is best " Conversation Portals Information published for sharing & collecting "Only tell me about UK holidays & term time offers " marketdeveloper.com
- 6. Addresses marketers challenges I know little about what makes my audience receptive at an individual level We are flying blind about interests, preferred channel, frequency One way traffic doesnt make a conversation We dont generate enough new leads from campaigns How do I recognise my audience as individuals? marketdeveloper.com
- 7. MD5 Conversation Manager Delivers one to one marketing Enables two way marketing conversations Permission based marketing and Data Protection compliance Access and capture social media channels Builds & publishes dynamic, configurable customer info sites Direct, dynamic two way link between marketing and customer Connects & publishes information between individuals & brands marketdeveloper.com
- 8. Steps to Conversation Marketing Help your audience engage with you - Let them tell you more about themselves - Give them more information and value; - Offers, buying history, articles, deliveries, subscriptions - Ask them more about themselves - Surveys, interests, competitions, feedback 1. Define what information you want to exchange 2. Create as many online portals as you need 3. Publish & integrate within your brand sites 4. Share with your marketing systems marketdeveloper.com
- 9. 1. Choose the info to share in MD5 marketdeveloper.com
- 10. 2. Create your new Conversation Portal(s) Auto creates an online site. Choose your branding Choose the information areas you want to publish and collect marketdeveloper.com
- 11. 3. Conversation portals are ready! marketdeveloper.com
- 12. 4. Integrate within multiple brand websites & campaigns Brand A Loyalty Brand B Brand C Customer Portals: Warranty Surveys New standard method to publish & Brand D Transactions collect web customer data Loyalty Warranty Brand B Brand C Client Push Conversation marketing Manager(s) infrastructure June Pull Surveys July August Transactions Brand E Brand F Promotions Brand A Brand B 12 marketdeveloper.com
- 13. CONVERSATION MANAGER SCREENSHOTS marketdeveloper.com
- 14. User access to Conversation Manager marketdeveloper.com
- 15. Create a password marketdeveloper.com
- 16. Authentication marketdeveloper.com
- 17. Authentication email marketdeveloper.com
- 18. Confirmation marketdeveloper.com
- 19. Log-in via Facebook marketdeveloper.com
- 20. Log-in via Google marketdeveloper.com
- 21. Create Preference Centre marketdeveloper.com