Marketing
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Indian Railways has implemented 10 profitable changes including advertising on trains to generate additional revenue, offering banking services and mobile recharging for customers, allowing airline ticket booking on IRCTC, and improving customer support. New tracking systems and user-friendly online booking options have also been introduced. Additionally, efforts have been made to reduce paper usage by providing electronic tickets, implementing a loyalty program that offers ticket discounts and points redemption, and partnerships with banks to offer cardholders special deals.
Marketing
- 2. 10 PROFITABLE CHANGES IN INDIANRAILWAYS 1. Advertisements 2. Banking links available to customers 3. Customer can now book airline ticket from IRCTC WEBSITE 4. User friendly options for planning travel and booking 5. New tracking system of trains 6. 24hrs customer support 7. Links for mobile recharge for customers 8. New effort to reduce the usage of paper- thereby Railways can reduce cost inquired on paper and this will help the costumers to carry their tickets easily. Customers will get the tickets in reduced rate.
- 3. 9) Shubh Yatra Programme Benefits : 1) Get back up to 10%* of your AC ticket fare as Railway Points 2) Once you have a minimum of 500 Railway Point, you can redeem them for FREE Railway Tickets at www.irctc.co.in
- 4. 10) SBI CARD HOLDER