Marketing
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Indian Railways has implemented 10 profitable and efficient changes including generating additional income from advertisements, providing banking links and booking airline tickets for customers through the IRCTC website, introducing a new train tracking system and 24-hour customer support, offering mobile recharge links and reducing paper usage by providing electronic tickets to customers. The changes also include a loyalty program called Shubh Yatra that gives customers points redeemable for free tickets and partnerships with banks like SBI Card to provide further services to customers.
Marketing
- 2. 10 PROFITABLE & EFFICIENT CHANGES IN INDIANRAILWAYS 1. Advertisements – An additional income for railways 2. Banking links available to customers . 3. Customer can now book airline ticket from IRCTC WEBSITE 4. User friendly options for planning travel and booking tickets. 5. New tracking system of trains. 6. 24hrs customer support. 7. Links for mobile recharge for customers. 8. New effort to reduce the usage of paper- thereby Railways can reduce cost inquired on paper and this will help the costumers to carry their tickets easily. Customers will get the tickets in reduced rate.
- 3. 9) Shubh Yatra Programme Benefits : a) Get back up to 10%* of your AC ticket fare as Railway Points b) Once you have a minimum of 500 Railway Point, you can redeem them for FREE Railway Tickets at www.irctc.co.in
- 4. 10) SBI CARD HOLDER