Marketing
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Indian Railways has implemented 10 profitable and efficient changes including generating additional income through advertisements, providing banking links and services like mobile recharging for customers, making the booking process more user-friendly online and through a new app, introducing a paperless ticket system to reduce costs, and launching programs like Shubh Yatra that offer rewards and discounts for frequent travelers.
Marketing
- 2. 10 PROFITABLE & EFFICIENT CHANGES IN INDIANRAILWAYS 1. Advertisements – An additional income for railways 2. Banking links available to customers . 3. Customer can now book airline ticket from IRCTC WEBSITE 4. User friendly options for planning travel and booking tickets. 5. New tracking system of trains. 6. 24hrs customer support. 7. Links for mobile recharge for customers. 8. New effort to reduce the usage of paper- thereby Railways can reduce cost inquired on paper and this will help the costumers to carry their tickets easily. Customers will get the tickets in reduced rate.
- 3. 9) Shubh Yatra Programme Benefits : a) Get back up to 10%* of your AC ticket fare as Railway Points b) Once you have a minimum of 500 Railway Point, you can redeem them for FREE Railway Tickets at www.irctc.co.in
- 4. 10) SBI CARD HOLDER