Marketing involves creating products and services with value for customers, communicating information about those offerings to potential buyers, and distributing and exchanging them at an established price. The goal of marketing is to match what companies can provide with what customers want to buy.
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Marketing
2. According to the American Marketing
Association as "the activity, set of institutions,
and processes for creating, communicating,
delivering, and exchanging offerings that have
value for customers, clients, partners, and
society at large".