This document outlines questions for student groups to answer about the marketing and distribution of the video games Wii Sports and Braid. It divides the class into groups and assigns each group questions about either the marketing or distribution of one of the two games. It provides a time limit of 25 minutes for the groups to research and answer the questions, then provide a handout and feedback to the class. The questions cover topics like marketing strategies, distribution methods, target audiences and sales figures for each game.
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Marketing and distribution of wii sports and braid 12 a
1. Video Games
Marketing and Distribution
Wii Sports and Braid
Lesson Objective
Can you discuss the ways in which media
products are marketed and distributed,
within a media industry you have chosen?
2. Puzzle Game
ï‚ž Your mission this lesson
ï‚ž You have a series of questions to answer in
your groups/pairs
ï‚ž Your mission
ï‚— Is to answer the questions
ï‚— Back it up with statistics
ï‚ž Make a handout with articles, citation and
statistics
ï‚ž Feedback your findings to the rest of the class
ï‚ž Your time limit 25mins
3. Wii Sports Marketing
ï‚ž How was Wii sports marketed?
ï‚ž What celebrities have been used to
market Wii Sports?
ï‚ž What cross media marketing strategies
did Wii sports use?
ï‚ž How much did Wii sports use for their
marketing?
Olivia, Jack, Leah
4. Wii Sports Distribution
ï‚ž How was Wii sports distributed?
ï‚ž Can you get Wii sports as DLC?
(why/why not)
ï‚ž Where was Wii sports first distributed?
ï‚—Why do you think it was distributed there
first?
Dan, Ashleigh, Chrystalla
5. Braid Marketing
ï‚ž Where and how can you play Braid?
ï‚ž How did Microsoft market Braid?
ï‚ž What magazine articles did Braid feature
in?
ï‚—Look into Braid and Xbox Live Arcade
ï‚ž Are there any reviews on Braid?
ï‚ž Are there any news articles about Braid?
Lizzy, molly, Becca
6. Braid Distribution
ï‚ž How is Braid distributed?
ï‚ž Can you get Braid as DLC? (why/why
not)
ï‚ž How much does the Game cost?
(compare it to Wii Sports)
ï‚ž How well did the sales of Braid do?
Corey, Amy, Lillie
7. What is the audience for Wii
Sports?
ï‚ž What is the stereotypical audience for
Wii Sports?
ï‚ž Find a trailer for Wii Sports
ï‚ž How is the audience represented for Wii
sports?
ï‚ž Make an audience profile
ï‚—Comment on demographics and
psychographics
Matt, Craig, Emilia
8. What is the audience for Braid?
ï‚ž What is the stereotypical audience for
Braid?
ï‚ž Find a trailer for Braid
ï‚ž How is the audience represented for
Braid?
ï‚ž Make an audience profile
ï‚—Comment on demographics and
psychographics
Sarah and Emily