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Marketing campaign

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James Eagle
James Eagle

The marketing campaign for the film eZ Life will include a television advert with the film's title, release date, and genre shown through conventions to make it obvious. Posters will be placed in cinemas, shopping centers, and other high-traffic areas to target the audience. A website will be created containing photos, exclusive clips, and merchandise links, with the main focus being the trailer to convince people to watch. Social media accounts on Twitter, Facebook, and YouTube will constantly post updates and exclusives to promote the film.

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Marketing Campaign eZ Life
Television Advert We would have a television advert which would be short and have a surprise at the end this will make it seem mysterious. The television advert would contain: the age rating, the title of he film and the date of its release. It would be important that we make sure the genre of our film is made obvious from the advert. This could be done by including well-known genre convections.
Posters We will design a poster which will be put up in many places. When deciding a place to put one of our posters we will think about where target audience is most likely to be. Examples of places our poster could be put up include: cinemas, shopping centres and any area which has a high amount of people passing.
Website We could make a website for our film it will contain lots of photos exclusive clips and links to our merchandise. The main part of the website will be the trailer. If the website is effective then it will convince people to watch the film.
Film Poster On a night which we were filming we found a spot which had great lighting. The setting also looked very urban which suited our opening. So we took images of Issak standing with his hood obscuring his face. The quality of the image was slightly below what we wanted but after putting effects and filters on it the image looked less grainy. Issak then implemented the title of the film, zombie hands border and names at the top.
Social Media We could create accounts on social media websites such as: Twitter Facebook YouTube On these we could post constant updates and exclusives.
An example of what out Twitter profile will look like.

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Marketing campaign

  • 2. Television Advert We would have a television advert which would be short and have a surprise at the end this will make it seem mysterious. The television advert would contain: the age rating, the title of he film and the date of its release. It would be important that we make sure the genre of our film is made obvious from the advert. This could be done by including well-known genre convections.
  • 3. Posters We will design a poster which will be put up in many places. When deciding a place to put one of our posters we will think about where target audience is most likely to be. Examples of places our poster could be put up include: cinemas, shopping centres and any area which has a high amount of people passing.
  • 4. Website We could make a website for our film it will contain lots of photos exclusive clips and links to our merchandise. The main part of the website will be the trailer. If the website is effective then it will convince people to watch the film.
  • 5. Film Poster On a night which we were filming we found a spot which had great lighting. The setting also looked very urban which suited our opening. So we took images of Issak standing with his hood obscuring his face. The quality of the image was slightly below what we wanted but after putting effects and filters on it the image looked less grainy. Issak then implemented the title of the film, zombie hands border and names at the top.
  • 6. Social Media We could create accounts on social media websites such as: Twitter Facebook YouTube On these we could post constant updates and exclusives.
  • 7. An example of what out Twitter profile will look like.