Marketing defined
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The document discusses Kotler's CCDVTP framework for marketing. CCDVTP stands for Create, Communicate and Deliver Value to a Target Market to create profits. Create refers to product management, Communicate is brand management, and Deliver is customer management. The document notes that while product management used to focus internally, companies now connect externally with scientists through open innovation. It also explains that brands traditionally focused on logos and packaging but now seek to fulfill customer promises. Customer management has evolved from databases to involve co-creation, such as creating ads with customer input.
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Are Indian ad agencies unable to bring consistency to the game?
Also, if you keep your agency and fire your CMO, you gain more as the agencies chances of bringing freshness is higher than someone focussed solely on keeping their job!!!Lead Local SEO: How To AI-Proof Your Rankings With Reviews
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Wondering how AI is rewriting the rules of local search visibility?
Not sure how to keep your clients on top of the map pack in 2025?
youll get:
-Current local SEO ranking signals.
-Latest Google AI changes.
-Ways to increase local SERP visibility.
These findings will help you AI-proof your modern SEO strategy for you and your clients.
Gain Your Strongest Local SEO Weapon Yet
With findings from analyzing over 15,000 businesses and 1,200 consumers, youll learn:
-Ways to adapt your local strategy for AI-driven search and SGE map packs.
-Tricks to spot technical review signals that influence SEO, for better or worse
-Strategies to package these new strategies as a new local SEO offering.
Watch M辿l Attia, Sr. Marketing Manager at GatherUp, as she shows how consumer trust and AI updates are reshaping Local SEO, and how agencies can lead the way.
From AI Overviews to local SERP features, now is your chance to get expert, actionable insights you can bring to clients now to get ahead in 2025.
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Youll learn:
The essentials of a Local SEO Audit and why its critical for business growth
How to optimize your Google Business Profile for maximum visibility
Technical SEO best practices: mobile-friendliness, site speed, schema markup, and more
On-page SEO strategies, including local keyword optimization and location pages
Ensuring citation and NAP (Name, Address, Phone) consistency across the web
Effective review management to build trust and boost conversions
Competitor analysis techniques to uncover ranking opportunities
Actionable solutions for common local SEO pitfalls
A proven implementation roadmap to track, prioritize, and sustain your local SEO success
By the end of this class, youll have a complete audit checklist and the skills to transform your local search performancemaking your business the first choice for customers in your area.
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Key Takeaways:
1. A practical approach and framework for identifying and prioritizing AI opportunities that align with your business goals and deliver measurable ROI 2. Proven strategies for leading change management and driving AI adoption across traditional sales and marketing organizations 3. Real-world tactics for scaling AI initiatives while balancing innovation with practical implementationInstagram SEO Hack: How to Get Found, Followed, and Finally Feel Famous
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Heres presenting the official guidebook for the Indian Agency Bowling Championship 2025 covering team rules, tournament format, dress code, and registration details.Why Digital Marketing Funnel no longer works
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Discover why the traditional digital marketing funnel is no longer
effective in 2025and what innovative, experience-first strategies are
taking its place. Explore the shift from linear journeys to dynamic
customer ecosystems. The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag Speaks
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Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...
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AI wont save your marketing team from bad processes, weak ideas, or generic content. In fact, it might make them worse. Like any tool, AI is only a game-changer to the extent that you understand where it excels and where it serves up polished mediocrity. In this keynote, youll get a practical, grounded understanding of what AI is doing under the hood and walk away with an AI strategy framework that boosts your productivity and polish without sacrificing originality or authenticity.
Key Takeaways:
1. How to use generative AI in a way that accomplishes your goals and enhances your output
2. How to create an AI strategy for your marketing organization using a memorable, versatile model
3. How to build workflows around AI's critical strengths, and mitigate the risks of incorporating bad or false informationUnlock Your Brands Potential with the Best Social Media Marketing Agency in ...
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Looking to grow your brand online? Partner with the best social media agency in Noida and take your digital presence to the next level. As a top social media marketing company in Noida, we offer creative strategies to boost engagement, force visitors, and grow your online presence. Our expert team grants impactful campaigns tailored to your goals. Choose the main social media advertising and marketing company in Noida and turn your virtual imagination and prescience into reality.marketing strategy for SEARCH ENGINE OPTIMIZTION
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Unlock the full potential of your online presence with our comprehensive SEO Marketing Strategy. This pdf covers powerful techniques like keyword research, on page SEO, backlink building, technical SEO and performance analysis. Perfect for digital marketer, entrepreneur, business owner or blogger looking to grow organic traffic and boost search engine ranking. this guide provides actionable tips to help you drive consistent organic traffic. ideal for pdf submission, backlinks and content distribution.The Ultimate Guide to Dominating Local Markets: National Brand Strategies for...
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National advertising campaigns with big budgets can reach many platforms quicker than local ones.
However, local marketing is flexible. If a parade takes place or there is a sudden storm, franchise owners can change their messages fast.
In contrast, national strategies move slowly. Any last-minute changes require days or even weeks of meetings and bureaucracy. This lag can result in lost money and attention.
Neighborhood ads have engagement rates around 20% higher than national ads. This is due to their smaller target audience.
Faster feedback on what works and what does not is loved by investors.
Understanding local markets helps national brands grow. Good data show when, where, and why actions need to be taken.
Studying consumers at the zip-code level uncovers spending habits that spreadsheets miss. Retailers with such insights make successful product launches and establish deep roots.
Payday Promotions Appeal-National Brand Strategies
Demographic profiles of the target groups guide messaging. Flashy payday promotions appeal to young professionals in cities, while big discounts entice multiple generations in suburbs on lawn equipment.
So stores have to know how to cater to peoples shopping habits.
A shop near a late-night supermarket might want a speedier delivery, but one close to a subway could use click-and-collect services. Its crucial to pay attention to these variations.
Products Based on Local Demand-National Brand Strategies
According to surveys conducted, 73% of shoppers feel more comfortable with stores that offer products based on local demand, so tracking transformative trends can aid retailers in making the necessary modifications.
This entails being aware of:
Weekends with fairs held in the district,
Hot summer days that increase ice cream sales,
Fluctuations in job opportunities,
Opening new outlets and
Local tastes regarding music, food, and languages spoken.Beyond Backlinks How Quality Blogger Outreach Builds Brand Equity
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Ayzenberg Group, the company responsible for the industrys leading Index of earned media values, is releasing more research designed to help the industry face modern marketing challenges. The Ayzenberg Brand Trust Index (the [a] BTI) brings a scientific approach to quantifying and building brand trust.
Drawing on the research team of Dr. Galen Buckwalter, the man behind eHarmonys successful algorithms, and Ayzenbergs own Soulmates.ai technology, the [a] BTI help brands focus on building goodwill in the types of trust that are most important in their product categories. Ayzenberg Group is now making the Index publicly available via download.
Ready to start building connections with consumers that will stand the test of time? Just fill out the form below to gain immediate access to the research behind the [a] BTI and our first study on the Automotive Industry.AI Marketing Master Class - Susan Westwater, Scot Westwater
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Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...
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Marketing defined
- 1. By Neha Bhardwaj PGDM-IMT-G
- 2. CCDVTP By Kotler Create, Communicate and Deliver the Value To a Target Market by Creating Profits
- 3. Create Product Management Communicate Brand Management Deliver Customer Management
- 4. Conventionally, Product Management was about creating a product using internal team. Today, companies are connected with scientists outside the company as well for product management. (Open innovation) Example: Procter and Gamble adopted cookie maker from Italy to create face like shapes for their product Pringle.
- 5. Conventionally, Brand was about a logo, name and packaging. (Mind Share and Heart Share) Today, it is a promise. Now, a brand seeks Spirit Share of the customers.
- 6. Conventionally, it was about maintaining a database of customers. Today, customer management involves aspects of co-creation. Example Creating advertisements with the help of customers.