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MARKETING IN
DIGITAL AGE
WHAT ARE

THE TRENDS ?
TRENDS ARE
SHIFT FROM
 OUTBOUND MARKETING




INBOUND MARKETING
INBOUND IMPORTANT THAN OUTBOUND
WHAT IS INBOUND MARKETING ?
IT IS THE PROCESS TO GET FOUND ONLINE BY:




        SEO SMO PPC
             BLOG

        SOCIAL MEDIA
INBOUND MARKETING
PROCESS                 TOOLS

GET FOUND               GET FOUND

PUBLISH                 CONTENT MGMT
PROMOTE                 BLOGGING
OPTIMIZE    GET FOUND   SOCIAL MEDIA
                        SEO
                        ANALYTICS

                        CONVERT
CONVERT      CONVERT
                        OFFERS
TEST                    LANDING PAGES
TARGET                  EMAIL
NURTURE                 LEAD
                        INTELLIGENCE
                        LEAD MGMT
                        ANALYTICS
SEARCH ENGINE OPTIMIZATION
WHY   ?
Marketing in Digital Age
SEO SHOULD ONLY BE
   IN ENGLISH?
NO!
AS   70% OF SEARCH IS NOT IN
                     ENGLISH
SEO IN ARABIC WILL GENERATE GOOD
            RESULTS IN GCC




 愕 惠悴 惡悋惘 悋愕悧 悋悋惠惶悋惆 
悋愃悸 悋惺惘惡悸 惠悋悧悴 悴惆悸  惆 悴愕 悋惠惺悋
                 悋悽悴
SOCIAL MEDIA
forget, Show
                     and I might
                     remember,
                     Involve me a
TELL ME AND I'LL FORGET, SHOW ME AND I MIGHT

                     I'll understan
REMEMBER, INVOLVE ME AND I'LL UNDERSTAND.

-BENJAMIN FRANKLIN



                     -BENJAMIN FRAN
STOP THINKING CAMPAIGNS
START THINKING CONVERSATIONS
RATHER ENGAGE   THE AUDIENCE
Marketing in Digital Age
Marketing in Digital Age
SMO = THE DISTRIBUTION OF SOCIAL OBJECTS AND THEIR ABILITY TO
RISE TO THE TOP OF ANY RELATED SEARCH QUERY, WHERE AND WHEN ITS
PERFORMED.




  SOCIAL MEDIA OPTIMIZATION IS THE NEW SEO



SEO+SMO=AMPLIFIED FINDABILITY IN THE TRADITIONAL AND SOCIAL WEB
Marketing in Digital Age
SOCIAL BLOSSOM
SOCIAL NETWORKS IF UNDERSTO
 AND DEVELOPED CORRECTLY, CA
 SOME OF THE MOST POWERFUL
 COMMUNICATIONS TOOLS AVAILA
 THE WORLD TODAY.


SOCIAL NETWORKS IF UNDERSTOOD AND DEVELOPED CORRECTLY,
CAN BE SOME OF THE MOST POWERFUL COMMUNICATIONS TOOLS
AVAILABLE IN THE WORLD TODAY.
VIDEO MARKETING
A PICTURE IS WORTH
A THOUSAND WORDS,
AN AUDIO PODCAST IS
WORTH A THOUSAND
PICTURES AND A
VIDEO IS WORTH A
THOUSAND AUDIOS
GO VIRAL
Marketing in Digital Age
Marketing in Digital Age
TRY A CALL TO ACTION AT THE END
VIRAL EXAMPLE




       Heineken - Men With Talent
Marketing in Digital Age
THE FUTURE OF
   MARKETING IS
   ABOUT DOING
THINGS WITH AND
     FOR PEOPLE
Marketing in Digital Age
MAKE BETTER PRODUCTS



"The HydroFill extracts hydrogen gas from water and
stores it in Hydrostik cartridges with a metal alloy
that absorbs the hydrogen. To then charge electronic
devices, people use a pocket-size fuel cell charger,
called a MiniPak, which pulls hydrogen from the
cartridges and a produces an electrical current."
Marketing in Digital Age
MOBILE MANIA
THE BIGGEST THING HAPPENING AT THE MOMENT IS NOT SOCIAL
NETWORKING.


IT IS THE SHIFT TO COMPUTING
ON CELLPHONES
SHOULD ACT ON DEVELOPING
SPECIAL APPLICATIONS FOR
MOBILE DEVICES
Thank You!
Touseef Ashraf +971 50 9108782
touseefa@gmail.com
Ad

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Ad

Marketing in Digital Age

  • 4. SHIFT FROM OUTBOUND MARKETING INBOUND MARKETING
  • 6. WHAT IS INBOUND MARKETING ? IT IS THE PROCESS TO GET FOUND ONLINE BY: SEO SMO PPC BLOG SOCIAL MEDIA
  • 7. INBOUND MARKETING PROCESS TOOLS GET FOUND GET FOUND PUBLISH CONTENT MGMT PROMOTE BLOGGING OPTIMIZE GET FOUND SOCIAL MEDIA SEO ANALYTICS CONVERT CONVERT CONVERT OFFERS TEST LANDING PAGES TARGET EMAIL NURTURE LEAD INTELLIGENCE LEAD MGMT ANALYTICS
  • 9. WHY ?
  • 11. SEO SHOULD ONLY BE IN ENGLISH?
  • 12. NO! AS 70% OF SEARCH IS NOT IN ENGLISH
  • 13. SEO IN ARABIC WILL GENERATE GOOD RESULTS IN GCC 愕 惠悴 惡悋惘 悋愕悧 悋悋惠惶悋惆 悋愃悸 悋惺惘惡悸 惠悋悧悴 悴惆悸 惆 悴愕 悋惠惺悋 悋悽悴
  • 15. forget, Show and I might remember, Involve me a TELL ME AND I'LL FORGET, SHOW ME AND I MIGHT I'll understan REMEMBER, INVOLVE ME AND I'LL UNDERSTAND. -BENJAMIN FRANKLIN -BENJAMIN FRAN
  • 16. STOP THINKING CAMPAIGNS START THINKING CONVERSATIONS
  • 17. RATHER ENGAGE THE AUDIENCE
  • 20. SMO = THE DISTRIBUTION OF SOCIAL OBJECTS AND THEIR ABILITY TO RISE TO THE TOP OF ANY RELATED SEARCH QUERY, WHERE AND WHEN ITS PERFORMED. SOCIAL MEDIA OPTIMIZATION IS THE NEW SEO SEO+SMO=AMPLIFIED FINDABILITY IN THE TRADITIONAL AND SOCIAL WEB
  • 23. SOCIAL NETWORKS IF UNDERSTO AND DEVELOPED CORRECTLY, CA SOME OF THE MOST POWERFUL COMMUNICATIONS TOOLS AVAILA THE WORLD TODAY. SOCIAL NETWORKS IF UNDERSTOOD AND DEVELOPED CORRECTLY, CAN BE SOME OF THE MOST POWERFUL COMMUNICATIONS TOOLS AVAILABLE IN THE WORLD TODAY.
  • 25. A PICTURE IS WORTH A THOUSAND WORDS, AN AUDIO PODCAST IS WORTH A THOUSAND PICTURES AND A VIDEO IS WORTH A THOUSAND AUDIOS
  • 29. TRY A CALL TO ACTION AT THE END
  • 30. VIRAL EXAMPLE Heineken - Men With Talent
  • 32. THE FUTURE OF MARKETING IS ABOUT DOING THINGS WITH AND FOR PEOPLE
  • 34. MAKE BETTER PRODUCTS "The HydroFill extracts hydrogen gas from water and stores it in Hydrostik cartridges with a metal alloy that absorbs the hydrogen. To then charge electronic devices, people use a pocket-size fuel cell charger, called a MiniPak, which pulls hydrogen from the cartridges and a produces an electrical current."
  • 37. THE BIGGEST THING HAPPENING AT THE MOMENT IS NOT SOCIAL NETWORKING. IT IS THE SHIFT TO COMPUTING ON CELLPHONES
  • 38. SHOULD ACT ON DEVELOPING SPECIAL APPLICATIONS FOR MOBILE DEVICES
  • 39. Thank You! Touseef Ashraf +971 50 9108782 touseefa@gmail.com