際際滷

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2/22/2011
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
by Lor叩nd Soares-Sz叩sz
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Marketing eficient pentru afacerea ta
Timp vs. Bani
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
3
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Marketing eficient pentru afacerea ta
Minte deschis
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
2/22/2011
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Marketing eficient pentru afacerea ta
Linea vieii
Responsabilitate
Proprietate
Vinovie
Scuze
Negaie
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Marketing eficient pentru afacerea ta
Exemplu de atitudine
Nick Vujicic
Sursa: YouTube
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Marketing eficient pentru afacerea ta
Ce doreti s 樽nvei?
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
2/22/2011
3
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Cheia succesului 樽n afaceri este:
C但t mai mult cu c但t mai puin! sau/i mprte ca s 樽nmuleti
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Cheia succesului 樽n afaceri este:
ResurseUmane
ReusrseFinanciare
Sisteme
Marketing
Afacerea ta
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Marketing este:
2/22/2011
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Marketing eficient
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Cum s ai un buget de marketing mare?
Cost de
achiziie
Valoare
client
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Studiu de caz:
Sess達o 2
Magazin (on-line) cu mancare pentru caini:
Produs: Mancare pentru caini
Pret: 250 Ron (13kg)
Marja de profit: 13% (32,50 Ron)
Campanii de marketing:
Fluturasi
Investitie: 880 Ron (20.000 bucati) Nr. Clienti: 184
Care era costul de achizitie/client?
Este o campanie buna?
Radio
Investitie: 2600 Ron Nr. Clienti: 91
Care era costul de achizitie/client?
Este o campanie buna?
4,78
Ron
28,75
Ron
2/22/2011
5
TV (local)
Investitie: 8530 Ron Nr. Clienti: 62
Care era costul de achizitie/client?
Este o campania buna?
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Cum s ai un buget de marketing mare?
Magazin (on-line) cu mancare pentru caini:
Produs: Mancare pentru caini
Pret: 250 Ron (13kg)
Marja de profit: 13% (32,50 Ron)
Campanii de marketing:
137
Ron
Nr. tranzactii pe an: 4,3
Timp de viata client: 4 ani
Nr. de recomandari: 2/an
Care este valoarea unui client?
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Marketingul 樽nseamn
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Cum te difereniezi de concureni?
Ofert unic
de v但nzare
Garanii
2/22/2011
6
Ce te face diferit de concureni?
16
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Cum te difereniezi de concureni?
Entuziasmant pentru clieni...
Ceva care s fie comentat...
Ceva care s nu fie uor de copiat... sau
daca este, s se vad clar c e o copie...
Cu adevarat unic...
17
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
O.U.V. trebuie s fie:
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Diferena se mai poate obine i cu
2/22/2011
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Mit despre garanie
Ofer siguran...
Reduce riscul...
Crete 樽ncrederea...
Face difere...
E un contract...
20
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
De ce funcioneaz garaniile?
21
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Chestionar O.U.V. i garanii:
 Scrie numele la primii 3 concurenti
 Ce fac ei cel mai bine? Sau mai bine ca dvs?
 Ce fac mai rau? Sau mai putin bine?
 Ce ii face sa fie unici?
 Ce garantii ofera ei?
 Ce nu garanteaza nici un concurent?
 In industria dvs care sunt garantiile obligatorii?
 Care sunt cele 4 lucruri pentru care clientii recurg la dvs si nu la concurentii dvs?
 In opinia dvs care sunt cele 4 lucruri care va diferentieaza de concurenti?
 Care sunt lucrurile pe care dvs le puteti face si ceilalti nu o pot?
 Scrieti cel putin 5 lucruri care pentru dvs sunt evidente la produsul sau serviciul pe care il
comercializati/produceti si pe care clientii s-ar putea sa nu le stie?
2/22/2011
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Chestionar O.U.V. i garanii:
 Scrieti 2 lucruri pe care le spun cei mai nemultumiti clienti despre firma dvs:
 Scrieti 3 din problemele/frustrarile pe care le rezolva produsul sau serviciul dvs la client:
 Scrieti 3 avantaje principale pe care le are clientul atunci cand cumpara produsul sau
serviciul:
 Care sunt frustrarile pe care le pot avea clienti atunci cand se hotaresc sa cumpere
produsul sau serviciul?
 Care sunt frustrarile clientilor atunci cand cumpara in mod efectiv produsul sau serviciul?
 Care sunt frustrarile pe care le pot avea clienti atunci cand primesc produsul sau serviciul?
 Care sunt frustrarile pe care le pot avea clienti atunci cand folosesc produsele sau servicile?
 Daca ati fi un client de ce nu ati cumpara de la dvs?
 Daca ati putea elimina doua din frustrarile clientilor care ar fi acestea si cum ati face acest
lucru?
15 minute pauza...
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Time for a break
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Construiete campania ta de marketing
2/22/2011
9
25
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Trei pri eseniale 樽ntr-o campanie:
26
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Construiete campania ta de marketing
F o list cu segmentele, grupele int
la care te adresezi.
27
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Construiete campania ta de marketing
Ca s nimereti inta ai nevoie de o
segmentare detaliat a pieei tale.
int general: Firme (B2B)
Segmentare:
- Cifra de afaceri樽ntre 10.000 i 100.000 eur
- Angajai 樽ntre 10 i 20
- din oraul Oradea
- domeniu de activitate: comer
2/22/2011
10
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Construiete campania ta de marketing
Unde 樽i gseti 樽n numr cel mai mare?
29
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Exemplu:
30
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Construiete campania ta de marketing
Care e oferta voastr i ce vor clienii s
cumpere?
2/22/2011
11
31
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Dou metode de a atrage atenia:
32
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Cum poi s adaugi valoare?
 Un serviciu 樽n plus (complementar)
 Un up-grade
 Mai mult dec但t se ateapt
 Ceva gratuit
 Un produs 樽n plus (complementar)
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coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Construiete campania ta de marketing
De ce s cumpere de la tine i nu de la
concureni? Care sunt beneficiile?
2/22/2011
12
34
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Lista ta de beneficii:
35
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Lista ta de beneficii:
36
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Lista ta de beneficii:
2/22/2011
13
37
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Construiete campania ta de marketing
Cum vei comunica oferta ta?
38
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Fiecare campanie trebuie:
39
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Testat i msurat!
2/22/2011
14
Cost
Campanie
40
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Ce trebuie msurat 樽ntr-o campanie?
Materiale
Servicii externalizate
Salarii
Mostre/Oferte/Gratuiti
Profit
Campanie
Profit pe prima tranzacie
Valoare medie pe tranzacii
Numr de tranzacii
Timp de via client
Recomandare
41
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Secretul pentru o campanie eficient:
42
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Atenie:
2/22/2011
15
43
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Exemple de titlu (header):
Cum...
Cum putei...
Iat cum putei...
Iat de ce...
7 Motive pentru care...
7 din 10...
Cutm...
Prezentm...
n sf但rit...
Acum...
Gratis...
Tu...
44
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Practic:
45
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Practic:
2/22/2011
16
46
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Practic:
47
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Practic:
48
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Atenie:
2/22/2011
17
49
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Interes:
50
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Dorin:
51
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Aciune:
Ultimele 7 buci.
Stoc limitat.
Ofert valabil doar p但n 
Doar azi beneficiai de
Ofert valabil pentru primele 5 comenzi.
2/22/2011
18
52
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Exemple i studii de caz:
53
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Exemple i studii de caz:
54
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Aa nu!!!
2/22/2011
19
55
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Aa nu!!!
56
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Aa nu!!!
57
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Aa nu!!!
2/22/2011
20
58
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Aa nu!!!
59
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Exemplu de flutura:
60
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Exemplu de flutura (Clean & Go):
Atenie (Header)
Dorin (Beneficii)
Aciune (Call to action
Interes (Ofer bun/C但tig)
2/22/2011
21
61
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Exemplu de flutura (Clean & Go):
Interes (Beneficii)
Logo, date de contact,
nume firm, slogan
62
coaching4you.ro
Coaching4you.ro-Yoursuccessisour#1Priority!
Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor
e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz
S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
Marketing eficient pentru afacerea ta
Pentru finalizare

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Marketing eficient pentru afacerea 2.0 handout

  • 1. 2/22/2011 1 1 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! by Lor叩nd Soares-Sz叩sz Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 2 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Marketing eficient pentru afacerea ta Timp vs. Bani Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 3 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Marketing eficient pentru afacerea ta Minte deschis Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
  • 2. 2/22/2011 2 4 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Marketing eficient pentru afacerea ta Linea vieii Responsabilitate Proprietate Vinovie Scuze Negaie Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 5 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Marketing eficient pentru afacerea ta Exemplu de atitudine Nick Vujicic Sursa: YouTube Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 6 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Marketing eficient pentru afacerea ta Ce doreti s 樽nvei? Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008
  • 3. 2/22/2011 3 7 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Cheia succesului 樽n afaceri este: C但t mai mult cu c但t mai puin! sau/i mprte ca s 樽nmuleti 8 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Cheia succesului 樽n afaceri este: ResurseUmane ReusrseFinanciare Sisteme Marketing Afacerea ta 9 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Marketing este:
  • 4. 2/22/2011 4 10 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Marketing eficient 11 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Cum s ai un buget de marketing mare? Cost de achiziie Valoare client 12 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Studiu de caz: Sess達o 2 Magazin (on-line) cu mancare pentru caini: Produs: Mancare pentru caini Pret: 250 Ron (13kg) Marja de profit: 13% (32,50 Ron) Campanii de marketing: Fluturasi Investitie: 880 Ron (20.000 bucati) Nr. Clienti: 184 Care era costul de achizitie/client? Este o campanie buna? Radio Investitie: 2600 Ron Nr. Clienti: 91 Care era costul de achizitie/client? Este o campanie buna? 4,78 Ron 28,75 Ron
  • 5. 2/22/2011 5 TV (local) Investitie: 8530 Ron Nr. Clienti: 62 Care era costul de achizitie/client? Este o campania buna? 13 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Cum s ai un buget de marketing mare? Magazin (on-line) cu mancare pentru caini: Produs: Mancare pentru caini Pret: 250 Ron (13kg) Marja de profit: 13% (32,50 Ron) Campanii de marketing: 137 Ron Nr. tranzactii pe an: 4,3 Timp de viata client: 4 ani Nr. de recomandari: 2/an Care este valoarea unui client? 14 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Marketingul 樽nseamn 15 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Cum te difereniezi de concureni? Ofert unic de v但nzare Garanii
  • 6. 2/22/2011 6 Ce te face diferit de concureni? 16 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Cum te difereniezi de concureni? Entuziasmant pentru clieni... Ceva care s fie comentat... Ceva care s nu fie uor de copiat... sau daca este, s se vad clar c e o copie... Cu adevarat unic... 17 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta O.U.V. trebuie s fie: 18 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Diferena se mai poate obine i cu
  • 7. 2/22/2011 7 19 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Mit despre garanie Ofer siguran... Reduce riscul... Crete 樽ncrederea... Face difere... E un contract... 20 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta De ce funcioneaz garaniile? 21 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Chestionar O.U.V. i garanii: Scrie numele la primii 3 concurenti Ce fac ei cel mai bine? Sau mai bine ca dvs? Ce fac mai rau? Sau mai putin bine? Ce ii face sa fie unici? Ce garantii ofera ei? Ce nu garanteaza nici un concurent? In industria dvs care sunt garantiile obligatorii? Care sunt cele 4 lucruri pentru care clientii recurg la dvs si nu la concurentii dvs? In opinia dvs care sunt cele 4 lucruri care va diferentieaza de concurenti? Care sunt lucrurile pe care dvs le puteti face si ceilalti nu o pot? Scrieti cel putin 5 lucruri care pentru dvs sunt evidente la produsul sau serviciul pe care il comercializati/produceti si pe care clientii s-ar putea sa nu le stie?
  • 8. 2/22/2011 8 22 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Chestionar O.U.V. i garanii: Scrieti 2 lucruri pe care le spun cei mai nemultumiti clienti despre firma dvs: Scrieti 3 din problemele/frustrarile pe care le rezolva produsul sau serviciul dvs la client: Scrieti 3 avantaje principale pe care le are clientul atunci cand cumpara produsul sau serviciul: Care sunt frustrarile pe care le pot avea clienti atunci cand se hotaresc sa cumpere produsul sau serviciul? Care sunt frustrarile clientilor atunci cand cumpara in mod efectiv produsul sau serviciul? Care sunt frustrarile pe care le pot avea clienti atunci cand primesc produsul sau serviciul? Care sunt frustrarile pe care le pot avea clienti atunci cand folosesc produsele sau servicile? Daca ati fi un client de ce nu ati cumpara de la dvs? Daca ati putea elimina doua din frustrarile clientilor care ar fi acestea si cum ati face acest lucru? 15 minute pauza... 23 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Time for a break 24 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Construiete campania ta de marketing
  • 9. 2/22/2011 9 25 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Trei pri eseniale 樽ntr-o campanie: 26 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Construiete campania ta de marketing F o list cu segmentele, grupele int la care te adresezi. 27 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Construiete campania ta de marketing Ca s nimereti inta ai nevoie de o segmentare detaliat a pieei tale. int general: Firme (B2B) Segmentare: - Cifra de afaceri樽ntre 10.000 i 100.000 eur - Angajai 樽ntre 10 i 20 - din oraul Oradea - domeniu de activitate: comer
  • 10. 2/22/2011 10 28 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Construiete campania ta de marketing Unde 樽i gseti 樽n numr cel mai mare? 29 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Exemplu: 30 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Construiete campania ta de marketing Care e oferta voastr i ce vor clienii s cumpere?
  • 11. 2/22/2011 11 31 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Dou metode de a atrage atenia: 32 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Cum poi s adaugi valoare? Un serviciu 樽n plus (complementar) Un up-grade Mai mult dec但t se ateapt Ceva gratuit Un produs 樽n plus (complementar) 33 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Construiete campania ta de marketing De ce s cumpere de la tine i nu de la concureni? Care sunt beneficiile?
  • 12. 2/22/2011 12 34 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Lista ta de beneficii: 35 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Lista ta de beneficii: 36 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Lista ta de beneficii:
  • 13. 2/22/2011 13 37 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Construiete campania ta de marketing Cum vei comunica oferta ta? 38 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Fiecare campanie trebuie: 39 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Testat i msurat!
  • 14. 2/22/2011 14 Cost Campanie 40 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Ce trebuie msurat 樽ntr-o campanie? Materiale Servicii externalizate Salarii Mostre/Oferte/Gratuiti Profit Campanie Profit pe prima tranzacie Valoare medie pe tranzacii Numr de tranzacii Timp de via client Recomandare 41 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Secretul pentru o campanie eficient: 42 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Atenie:
  • 15. 2/22/2011 15 43 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Exemple de titlu (header): Cum... Cum putei... Iat cum putei... Iat de ce... 7 Motive pentru care... 7 din 10... Cutm... Prezentm... n sf但rit... Acum... Gratis... Tu... 44 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Practic: 45 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Practic:
  • 16. 2/22/2011 16 46 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Practic: 47 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Practic: 48 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Atenie:
  • 17. 2/22/2011 17 49 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Interes: 50 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Dorin: 51 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Aciune: Ultimele 7 buci. Stoc limitat. Ofert valabil doar p但n Doar azi beneficiai de Ofert valabil pentru primele 5 comenzi.
  • 18. 2/22/2011 18 52 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Exemple i studii de caz: 53 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Exemple i studii de caz: 54 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Aa nu!!!
  • 19. 2/22/2011 19 55 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Aa nu!!! 56 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Aa nu!!! 57 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Aa nu!!!
  • 20. 2/22/2011 20 58 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Aa nu!!! 59 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Exemplu de flutura: 60 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Exemplu de flutura (Clean & Go): Atenie (Header) Dorin (Beneficii) Aciune (Call to action Interes (Ofer bun/C但tig)
  • 21. 2/22/2011 21 61 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Exemplu de flutura (Clean & Go): Interes (Beneficii) Logo, date de contact, nume firm, slogan 62 coaching4you.ro Coaching4you.ro-Yoursuccessisour#1Priority! Lor叩nd Soares-Sz叩sz| business coach | traineri | speaker | autor e: lorand@coaching4you.ro | s: www.coaching4you.ro | skype: lorand.soares.szasz S.C. SOARES CONSULTING S.R.L. | Cap. Social. 200 Ron | RO24778914 | J12/4654/2008 Marketing eficient pentru afacerea ta Pentru finalizare