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Marketing Feasibility Report

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This document outlines a concept for a restaurant/movie theater where customers can eat meals while watching films. It includes sections on describing the concept idea, proposed research methodology involving a questionnaire, results and analysis of the questionnaire distributed to 100 people, and recommendations. The recommendations suggest that over half of respondents were interested in the concept. It advises targeting marketing at frequent restaurant and movie-goers, offering competitive pricing and promotions, and locating the business in an urban area for convenience.

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ConceptMovie / RestaurantKelly RousseySarraSaidEmily GroffmanAhmed Ben ZinebHamdiAbderrazak
Outline1/ Description of Concept Idea2/ CompetitionActivity3/ ResearchMethodology4/ Results and Analysis5/ Recommendations6/ Conclusion
Concept Idea Description « Moviesnevertastedso good!! »A place wherewecaneatwhilewatching a movie:Comfortable theater seatswith a long table in front of eachrow.Waiters to take the orders.
Movie Restaurant (Barcelona, Spain)www.movierestaurant.comMovieTavern(USA)www.movietavern.com
CompetitionActivityComes from 2 sides:RestaurantsCinemas
Research MethodologyWhich research tool should be used?Which questions should be asked?Who should the sample be?How, when, and where should the research be conducted?
Why use the Questionnaire?Can be distributed to a large amount of people in a short period of timeCan get many answers to a variety of questionsObjective dataStatistical analysis
Questionnaire Design1. Restaurant habitsfrequency, type, length of time, people, importance of concentration2. Cinema habitsfrequency, people, importance of concentration3. Movie/Dinner Conceptgeneral interest, people, price willing and price expected, alcohol, place & promotion expectations4. Demographicsage and gender
Distributing the QuestionnaireWho?Sample size: 100 peopleResponse rate: 79%When?Early AprilIn a 3 day time periodWhere?CERAMAntibesJuan-les-pins
Results and AnalysisInterestAgeRestaurant / FrequencyCinema / FrequencyPrice expectedPrice willingPlacePromotion
Marketing Feasibility Report
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RecommendationsThe Customer56.5% of the sample interested and very interested in the project.Frequency for the restaurant: 32.9% go once a week 31.6% go once per monthFrequency for the cinema: 74.6% go once per month
Marketing Mix: The Product Varied and qualitative foodVaried films adapted to clients preferencesFlexible timeComfortable furnituresRoom adapted to the project
Preferences 55.3% give importance to their concentration during a meal85.5% gice importance to their concentration during a movie--> The concept will conciliate both aspects
Marketing Mix: The PriceFor 29.3% of the sample, the price should be between 15 and 20€Reductions can be done: "student prices", "family pack", "children under 8", "free dessert"
Marketing Mix: The Place 78.6% see the concept in the heart of the cityPeople are closer to facilities
Marketing Mix: The PromotionHighlight the novelty and convivial conceptFamiliar and friendship atmosphereAttractive priceLocation, next to a car park
ConclusionAnyquestions?

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Marketing Feasibility Report

  • 1. ConceptMovie / RestaurantKelly RousseySarraSaidEmily GroffmanAhmed Ben ZinebHamdiAbderrazak
  • 2. Outline1/ Description of Concept Idea2/ CompetitionActivity3/ ResearchMethodology4/ Results and Analysis5/ Recommendations6/ Conclusion
  • 3. Concept Idea Description « Moviesnevertastedso good!! »A place wherewecaneatwhilewatching a movie:Comfortable theater seatswith a long table in front of eachrow.Waiters to take the orders.
  • 4. Movie Restaurant (Barcelona, Spain)www.movierestaurant.comMovieTavern(USA)www.movietavern.com
  • 5. CompetitionActivityComes from 2 sides:RestaurantsCinemas
  • 6. Research MethodologyWhich research tool should be used?Which questions should be asked?Who should the sample be?How, when, and where should the research be conducted?
  • 7. Why use the Questionnaire?Can be distributed to a large amount of people in a short period of timeCan get many answers to a variety of questionsObjective dataStatistical analysis
  • 8. Questionnaire Design1. Restaurant habitsfrequency, type, length of time, people, importance of concentration2. Cinema habitsfrequency, people, importance of concentration3. Movie/Dinner Conceptgeneral interest, people, price willing and price expected, alcohol, place & promotion expectations4. Demographicsage and gender
  • 9. Distributing the QuestionnaireWho?Sample size: 100 peopleResponse rate: 79%When?Early AprilIn a 3 day time periodWhere?CERAMAntibesJuan-les-pins
  • 10. Results and AnalysisInterestAgeRestaurant / FrequencyCinema / FrequencyPrice expectedPrice willingPlacePromotion
  • 19. RecommendationsThe Customer56.5% of the sample interested and very interested in the project.Frequency for the restaurant: 32.9% go once a week 31.6% go once per monthFrequency for the cinema: 74.6% go once per month
  • 20. Marketing Mix: The Product Varied and qualitative foodVaried films adapted to clients preferencesFlexible timeComfortable furnituresRoom adapted to the project
  • 21. Preferences 55.3% give importance to their concentration during a meal85.5% gice importance to their concentration during a movie--> The concept will conciliate both aspects
  • 22. Marketing Mix: The PriceFor 29.3% of the sample, the price should be between 15 and 20€Reductions can be done: "student prices", "family pack", "children under 8", "free dessert"
  • 23. Marketing Mix: The Place 78.6% see the concept in the heart of the cityPeople are closer to facilities
  • 24. Marketing Mix: The PromotionHighlight the novelty and convivial conceptFamiliar and friendship atmosphereAttractive priceLocation, next to a car park