More Related Content
Viewers also liked (10)
Similar to Marketing from Within: Integrating All Things Visual with Other Resources (20)
Recently uploaded (20)
Marketing from Within: Integrating All Things Visual with Other Resources
- 1. MarkeBng from Within: IntegraBng All Things Visual with Other Resources Amanda Rybin Assistant Director, Visual Resources Center Department of Art History University of Chicago VRA 2010: UBlizing Blogs to Improve and Market Resources
- 2. We started with our Art History Department’s homepage…
- 4. Then we built our website, All Things Visual, using WordPress blog soOware.
- 6. We used our “What We Do” statement as an organizing principle on our website.
- 12. We also use it as a markeBng tagline.
- 14. Our blog is located under the “News” tab of All Things Visual.
- 18. Introduc)on • Describes purpose of blog • Includes RSS feeds for blog entries and comments
- 19. News • Provides a feed of most recent blog entries • Shows at a glance what we’ve been thinking about
- 20. RSS Feed Subscrip)ons • Lists recent entries from blogs that we find relevant • Acts as an alternaBve to a blogroll • Includes the following subscripBons: Voice of CWAC (Art History Department blog), HumaniBes Events Calendar, ARTstor’s blog, and the NY Times Arts SecBon
- 21. Tags • Free text, descripBve, searchable • Show at a glance our favorite blog topics • Entered only by staff
- 22. Categories • UBlizes a drop-‐down menu for purposeful categorizaBon of blog content • Includes subject areas and Bme periods, and works as an in-‐progress subject guide to image resources on the web
- 23. Some of our most frequently used categories can help illustrate what kind of content we post on the blog.
- 25. Images on the Web
- 26. ARTstor Updates
- 28. ExhibiBons
- 29. SoOware
- 31. VRC News
- 32. We promote the Art History Department’s blog, Voice of CWAC, on our blog…
- 35. …and they promote All Things Visual on their blog.
- 37. We have also created a Facebook page, as has the Department of Art History.
- 40. We encourage all of our fans to become fans of the Art History Department’s page, and vice versa.
- 41. We integrate all of our blog posts into our Facebook wall feed using Networked Blogs.
- 43. We also use a WordPress widget to create a readable version of All Things Visual for mobile devices.
- 46. By creaBng All Things Visual, using Facebook, and implemenBng a simple applicaBon for mobile devices, we hope to integrate the VRC into the daily lives of faculty and students.
- 47. Thanks! For quesBons and further discussion: arybin@uchicago.edu