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Marketing goats from farm to consumer

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Mark Klingman

The document discusses various strategies for marketing goats directly from farms to consumers, ranging from the customer selecting and purchasing a live goat on the farm to the farmer conducting slaughter and processing to sell cuts and prepared goat meat products. Some key strategies mentioned are the farmer conducting on-farm slaughter and further processing meat to sell, arranging for custom slaughter and fabrication to then sell the meat, and selling cuts and dishes at public venues and through mailings.

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Marketing Goats from Farm to Consumer By Frank Pinkerton
Direct Marketing to Consumer ? Customer comes to the farm ? Makes a selection ? Negotiates a price ? Money changes hands ? Goat is loaded and departs; all is well ? Seller avoids commission and shrinkage ? Buyer meets his needs
More Direct Marketing ? Customer comes to the farm ? Makes a selection, haggles, pays the price ? Seller hauls goat to nearby custom slaughter facility ? Buyer instructs processor on slaughter, fabrication, and packaging procedures ? Buyer pays, hauls, stores, eats; all is well
Even More Direct Marketing ? Customer selects, pays, and is permitted to kill the goat on-premises ? This may or may not be legal; if legal, there are additional issues to be resolved: slaughter technique, disposal of offal, cleanup, fee ? Off-farm sales: farmers markets, flea markets, ¡®informal¡¯ roadside sales
Direct Selling of Goat Meat ? Producer does slaughter on-farm, fabrication of cuts, further processing, and merchandizing ? Producer has goats custom-slaughtered and does all else ? Producer has goats custom-slaughtered and fabricated and/or deboned and does the rest ? Producer ¡®arranges¡¯ custom products and does merchandizing only
Unique Goat Meat Merchandizing Strategies ? Producer sell cuts and products on-farm and via ¡®mailings¡¯ ? Producer cooks and sells goat meat dishes (quarter-pounders, kebobs/veggies, and curries, etc.) at public venues such as Fairs and Shows ? (Introduction of speaker associates)
Marketing goats from farm to consumer

More Related Content

Marketing goats from farm to consumer

  • 1. Marketing Goats from Farm to Consumer By Frank Pinkerton
  • 2. Direct Marketing to Consumer ? Customer comes to the farm ? Makes a selection ? Negotiates a price ? Money changes hands ? Goat is loaded and departs; all is well ? Seller avoids commission and shrinkage ? Buyer meets his needs
  • 3. More Direct Marketing ? Customer comes to the farm ? Makes a selection, haggles, pays the price ? Seller hauls goat to nearby custom slaughter facility ? Buyer instructs processor on slaughter, fabrication, and packaging procedures ? Buyer pays, hauls, stores, eats; all is well
  • 4. Even More Direct Marketing ? Customer selects, pays, and is permitted to kill the goat on-premises ? This may or may not be legal; if legal, there are additional issues to be resolved: slaughter technique, disposal of offal, cleanup, fee ? Off-farm sales: farmers markets, flea markets, ¡®informal¡¯ roadside sales
  • 5. Direct Selling of Goat Meat ? Producer does slaughter on-farm, fabrication of cuts, further processing, and merchandizing ? Producer has goats custom-slaughtered and does all else ? Producer has goats custom-slaughtered and fabricated and/or deboned and does the rest ? Producer ¡®arranges¡¯ custom products and does merchandizing only
  • 6. Unique Goat Meat Merchandizing Strategies ? Producer sell cuts and products on-farm and via ¡®mailings¡¯ ? Producer cooks and sells goat meat dishes (quarter-pounders, kebobs/veggies, and curries, etc.) at public venues such as Fairs and Shows ? (Introduction of speaker associates)