Marketing innovation
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The document discusses innovative marketing strategies used by a company to disrupt the market and gain a large market share and profit share. The strategies include changing industry conventions, borrowing ideas from multiple competitors, targeting niche audiences, using price strategically, leveraging human irrationality, being a thought leader, and using consistent messaging across digital media and with influencers to drive conversations around their brand.
Marketing innovation
- 3. 1. Change The Game
- 10. 2. Copy From Two Parents
- 15. 3. Sell To A Few
- 16. Market share: 12% Profit share: 62%
- 19. 4. Use Price As A Weapon
- 29. The World’s Most Powerful Brands
- 30. 6. Be A Thought Leader
- 34. You Can’t Find The Phantom The Phantom Will Find You
- 38. Key Lessons Strategic use of digital media Conversation around space saving Consistent story everywhere Focus on influencers