Marketing is dead. Long live new marketing
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A presentation held with Marius Lobontiu at Build Your Career (an AISEC Cluj-Napoca event) on October 12.
Marketing is dead. Long live new marketing
- 1. Despre marketing online si alti monstri
- 2. Gabriel Dombri | Marius Lobontiu
- 3. The world has changed.
- 5. We are into it.
- 6. Business is about TWO things: people & people
- 9. Price Product Placement Promotion People Process Physical presence
- 10. Definitions:
- 11. The management process responsible for identifying, anticipating and satisfying customer requirements profitably. The Chartered Institute of Marketing definition, 1976.
- 12. Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Philip Kotler
- 13. Because the purpose of business is to create a customer, the business enterprise has two--and only these two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business. Peter Drucker (1973)
- 14. Marketing is Everything. Regis McKenna, 1991
- 15. A strange marriage: Marketing + Internet = Internet Marketing
- 16. Marketing is a strategic process
- 19. You dont need a website. You need an online strategy.
- 21. Web 2.0 Specificity Networking Involvement Your trail of crumbs.
- 22. The prophets & the apostles. 1995 2006 .amazon .myspace .google .facebook .blogger .flickr .wikipedia .youtube .second life .twitter
- 23. Web 3.0 (beta) The web of things New connections for old devices New devices for old connections The web steps out of the digital
- 25. Brands have now the opportunity to be reached, by people, when people want to. Helge Tenn淡, Screenplay
- 26. From Story to Experience From Channel to Arena From Content to Context
- 28. Whats the point for marketing?
- 29. The trail of crumbs: The web is looking back. Every second.
- 30. They own you.
- 31. Put the food in front of the hungry.
- 32. old ideea of communication: throw the message to as many as possible and wait for recognition new idea of communication: choose the relevant context, involve people & let them viralize
- 33. Back to what marketing used to be: It changes more than one P
- 34. New Definitions:
- 35. Marketing is not about selling stuff, it's about giving the participant a reason to buy stuff. H.T.
- 36. The goal of marketing is not to win the battle of stories (as is the case in the traditional media marketing), but to understand the abilities, emotions and activities of a situation the context and add deliberate value to it. Making it better, becoming indispensible as a value provider, and gaining ownership to people through direct relations with them over time... Helge Tenn淡
- 37. The new business context:
- 38. The new Marketing economy is about understanding context and adding deliberate value H.T.
- 39. The new brand context:
- 40. Becoming the most valuable brand inside the experience sorrounding the product and the brand. H.T.
- 42. Don't market to consumers, market to situations. + create platforms of involvement
- 43. The new product strategy:
- 44. The brands aren't product providers, but value providers. + consumer prosumer
- 45. Tim Berners Lee. Kevin Kelly. Helge Tenn淡. Seth Godin. Tim OReiley. Malcolm Gladwell.
- 46. Intrebati-ne: Marius Lobon釘iu marius.lobontiu@yahoo.com Gabriel Dombri gabriel@dombri.ro