際際滷

際際滷Share a Scribd company logo
2014

Product Marketing
Planrystal Titan
Crystal
C
Next Generation
Website
Website
Redesign
Crystal Microsite
Update
reflects changes in
features
localize
d
Ready in
March
Lost in
Translation
Localizatio
n
Product
EDM
Websit
e
Give away
program
Selling Kit
Material
Google Keywords
(?)
Traffic
Generation
CT Giveaway
Program
Year
Round
Collect Success
Story
Collects Demo
Submissions will be visible on
Scenario
website
winners picked every
quarter
Current Stuff
Hard to
Process
Material
Rewrite
Several materials should be broken
up into chunks
Short, concise power points (could be
several) with clear topic and focus in
each
Easily Digestable
Stuff
SELLING
KIT
Selling
Kit
Selling
Flyer
Detailed Spec
Sheet
Short Presentation
Artwork PPTs
s
Downloadable From
Web on USB as give
Pre-installed
away
Commercial
Video
Commercial
Videos
30 - 40 Second Pure Product
Based Commercial
Introduce the Key Selling Points of
Crystal Titan
Ready in mid-March, on Website &
EDM
Google
Keywords
Google
Keywords
Year Round Exposure
7AM to 7PM
Product Oriented
Message
Focused Regional
Exposure
Product & Topic
Keywords
All Traffic Directs to Crystal MicroSite
Product
Debut
ISC
West
Product
Demo
Focused Target
Demo
In House Special Pricing
Fill out info to exchange for
coupon
Marketing launch 2014
AWARENES
S

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Marketing launch 2014