The document outlines a marketing plan for Crystal Titan product with the following key points: 1. The plan includes redesigning the website and microsite to reflect new features, localizing the sites, and having them ready by March. 2. A traffic generation program is proposed that includes a giveaway program year-round, collecting success stories and demo submissions on the website. 3. Marketing materials like a selling kit, commercial video, and search engine keyword strategy are discussed to promote the product through the website, email marketing and regional exposure. 4. The plan proposes debuting the product at the ISC West event with a focused demo and special pricing for those who provide their information.