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Marketing Letters Author information session

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Ashwin Malshe
Ashwin Malshe

The document provides information for authors submitting papers to the journal Marketing Letters. It summarizes the journal's mission of publishing short, timely marketing papers. It outlines the current editorial structure, including section editors for idea submissions and replication studies. Statistics on submissions and acceptances from 2018-2021 show an acceptance rate around 8-10%. The document encourages controversial topics to spark discussion and promotes new sections for ideas and replications. It aims to better promote the journal on social media and welcomes submissions from doctoral students.

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MARKETING LETTERS INFORMATION FOR AUTHORS RUSS WINER JUNE 4, 2021 1
MISSION ? Marketing Letters seeks to publish high-quality, shorter papers (under 5,000 words) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results. 2
CURRENT EDITORIAL STRUCTURE ? CO-EDITORS: APARNA LABROO, NATALIE MIZIK, RUSS WINER ? WE HANDLE THE OVERALL MANAGEMENT OF THE JOURNAL ? WE PROCESS PAPERS THAT ARE DESIGNATED AS ¡°REGULAR¡± ARTICLES ? SECTION EDITORS: ? ¡°IDEA CORNER¡±: PETER GOLDER, SANDY JAP: 1500-WORD MANUSCRIPTS IDENTIFYING NEW TRENDS ? ¡°REPLICATION CORNER¡±: ERIC BRADLOW, JOEL HUBER, DON LEHMANN, JOHN LYNCH ? CHIEF COMMUNICATIONS OFFICER: ASHWIN MALSHE ? PUBLISHER: SPRINGER 3
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SOME STATS (AS OF 10-20) 5
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SUBMISSION/ACCEPTANCE DATA 8 Submissions 2018 2019 2020 2021 (1Q) Total submitted 381 423 451 111 Accepted 31 33 38 11 Acceptance rate 8% 8% 8% 10%
TOP 5 GEOGRAPHIES ¡­ ? SUBMISSIONS (2019) ? U.S.: 25% ? EUROPE: 20% ? CHINA: 13% ? IRAN: 5% ? UK: 4% ? AUSTRALIA, INDIA, TAIWAN: 4% 9
WHAT ARE WE LOOKING FOR? ? EMPHASIS IS ON HOW INTERESTING/CREATIVE THE WORK IS AND LESS ON THE METHODOLOGICAL RIGOR AS LONG AS THE PAPER IS ¡°NOT WRONG¡± ? LOOKING FOR TOP-TIER JOURNAL QUALITY BUT MORE FOCUSED ? PAPERS FROM DOCTORAL STUDENTS WITH THEIR ADVISORS ARE WELCOMED ? IDEA AND REPLICATION CORNER PAPERS 10
WHAT ARE WE NOT LOOKING FOR? ? PRELIMINARY WORK THAT IS MORE SUITED FOR CONFERENCES ? SUGGESTIONS FOR SPECIAL ISSUES 11
OUR IDEAS ? FIND CONTROVERSIAL TOPICS AND SPARK CONVERSATIONS ? EXAMPLE: GALAK AND KAHN ¡°ACADEMIC MARKETING CLIMATE SURVEY: RESULTS AND RECOMMENDATIONS¡± (FORTHCOMING SPECIAL ISSUE WITH COMMENTARIES) ? DO A BETTER JOB PROMOTING THE JOURNAL ? ASHWIN BROUGHT ON BOARD ? Facebook: https://www.facebook.com/MarketingLetters ? LinkedIn: https://www.linkedin.com/company/marketingletters ? PROMOTE NEW SECTIONS ? 2 REPLICATION CORNER SUBMISSIONS SO FAR IN ¡®21 (NEW SECTION) ? 9 IDEA CORNER PAPERS PUBLISHED, ONE UNDER REVIEW 12
FEEL FREE TO CONTACT US WITH QUESTIONS ABOUT ANY OF THIS ? APARNA: A-LABROO@KELLOGG.NORTHWESTERN.EDU ? NATALIE: NATALIE@UW.EDU ? RUSS: RWINER@STERN.NYU.EDU 13
QUESTIONS? 14

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Marketing Letters Author information session

  • 1. MARKETING LETTERS INFORMATION FOR AUTHORS RUSS WINER JUNE 4, 2021 1
  • 2. MISSION ? Marketing Letters seeks to publish high-quality, shorter papers (under 5,000 words) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results. 2
  • 3. CURRENT EDITORIAL STRUCTURE ? CO-EDITORS: APARNA LABROO, NATALIE MIZIK, RUSS WINER ? WE HANDLE THE OVERALL MANAGEMENT OF THE JOURNAL ? WE PROCESS PAPERS THAT ARE DESIGNATED AS ¡°REGULAR¡± ARTICLES ? SECTION EDITORS: ? ¡°IDEA CORNER¡±: PETER GOLDER, SANDY JAP: 1500-WORD MANUSCRIPTS IDENTIFYING NEW TRENDS ? ¡°REPLICATION CORNER¡±: ERIC BRADLOW, JOEL HUBER, DON LEHMANN, JOHN LYNCH ? CHIEF COMMUNICATIONS OFFICER: ASHWIN MALSHE ? PUBLISHER: SPRINGER 3
  • 4. 4
  • 5. SOME STATS (AS OF 10-20) 5
  • 6. 6
  • 7. 7
  • 8. SUBMISSION/ACCEPTANCE DATA 8 Submissions 2018 2019 2020 2021 (1Q) Total submitted 381 423 451 111 Accepted 31 33 38 11 Acceptance rate 8% 8% 8% 10%
  • 9. TOP 5 GEOGRAPHIES ¡­ ? SUBMISSIONS (2019) ? U.S.: 25% ? EUROPE: 20% ? CHINA: 13% ? IRAN: 5% ? UK: 4% ? AUSTRALIA, INDIA, TAIWAN: 4% 9
  • 10. WHAT ARE WE LOOKING FOR? ? EMPHASIS IS ON HOW INTERESTING/CREATIVE THE WORK IS AND LESS ON THE METHODOLOGICAL RIGOR AS LONG AS THE PAPER IS ¡°NOT WRONG¡± ? LOOKING FOR TOP-TIER JOURNAL QUALITY BUT MORE FOCUSED ? PAPERS FROM DOCTORAL STUDENTS WITH THEIR ADVISORS ARE WELCOMED ? IDEA AND REPLICATION CORNER PAPERS 10
  • 11. WHAT ARE WE NOT LOOKING FOR? ? PRELIMINARY WORK THAT IS MORE SUITED FOR CONFERENCES ? SUGGESTIONS FOR SPECIAL ISSUES 11
  • 12. OUR IDEAS ? FIND CONTROVERSIAL TOPICS AND SPARK CONVERSATIONS ? EXAMPLE: GALAK AND KAHN ¡°ACADEMIC MARKETING CLIMATE SURVEY: RESULTS AND RECOMMENDATIONS¡± (FORTHCOMING SPECIAL ISSUE WITH COMMENTARIES) ? DO A BETTER JOB PROMOTING THE JOURNAL ? ASHWIN BROUGHT ON BOARD ? Facebook: https://www.facebook.com/MarketingLetters ? LinkedIn: https://www.linkedin.com/company/marketingletters ? PROMOTE NEW SECTIONS ? 2 REPLICATION CORNER SUBMISSIONS SO FAR IN ¡®21 (NEW SECTION) ? 9 IDEA CORNER PAPERS PUBLISHED, ONE UNDER REVIEW 12
  • 13. FEEL FREE TO CONTACT US WITH QUESTIONS ABOUT ANY OF THIS ? APARNA: A-LABROO@KELLOGG.NORTHWESTERN.EDU ? NATALIE: NATALIE@UW.EDU ? RUSS: RWINER@STERN.NYU.EDU 13