Aarong is a leading Bangladeshi fashion brand known for its high quality sharees. It was founded in 1978 and now has 16 outlets across Bangladesh as well as online shopping. Aarong targets middle and upper class customers, especially women aged 19-36. It offers a wide variety of cotton, silk, muslin and jamdani sharees with traditional and contemporary designs. Aarong ensures quality through its production process and offers various payment and delivery options for customers' convenience.