狠狠撸

狠狠撸Share a Scribd company logo
Fashion For All
WELCOME
TO
THE
PRESENTATION
CONDUCTED BY
o Name: Nazneen Sultana
o ID: 16171101070
o Intake: 41th
o Section: o2
o Program: BBA
BUBT
MARKETING MIX ANALYSIS ON AARONG
SHAREE
Marketing mix on Aarong
AARONG AT A GLANCE
Brand Name : Aarong
Brand Logo :
Brand Founded In : 1978
Founder Name: Ayesha Abed
Martha Chen
The Word “Aarong” Means : “A Village Fair or Market”
Number of Outlets: 16
Production Monitored By: Ayesha Abed Foundation (AAF)
Brand Head Office Address:
Aarong Centre (Head Office),
346 Tejgaon I/A, Dhaka-1208.
Online Shopping URL : http://www.aarong.com/
Email Address: marketing.aarong@brac.net
customerservice.aarong@brac.net
AARONG SHAREE’S
TARGETED GROUP
MIDDLE & UPPER CLASS
TARGETED CUSTOMER ( IN THE BASIS OF PURCHASE
,SEGMENTING BY AGE GROUPS)
Age Groups Numbers of consumers
10-18 17%
19-26 40%
27-36 20%
37-50 15%
51 and above 8%
17%
40%
20%
15%
8%Purchase
Percentage…
10-18 years
18-26yaers
26-36years
36-50yaers
50 and above
Age Groups
AARONG SHAREES
VARIETY
AND
QUALITY
Product quality & variety
Cotton
Wear
?Embroidered
?Check
?Butique
?Appliquied
?Prints
Silk
Wear
?Color dyed
?Nakhsi kantha
?Embroidered
?Appliqued
Muslin
Wear
Embroidered
&
Appliquied
Jamdani
Wear
?Color weaved
?Color dyed
?Embroidered
?Appliquied
AARONG SHAREES
FEATYURES
&
DESIGNS
Product style
Falgun and Boishakhi Collection
Eid & Puja Collection
Wedding
Collection
Party
Wear
?They offer different size shopping bag (paper
made )with the logo.
?They offer Silica gel with leather products.
?They offer different poly to protect merchandise.
?They offer covering poly for white dresses.
?They offer Wrapping for packing items.
AARONG SHAREE
COSTING
Consumers payment
LIST OF PRICE FOR DIFFERENT TYPES
Types
(Product)
Price Range
(At BDT)
Cotton 1000-6000
Muslin 7000-18,000
Silk 8000-21,000
Jamdani 7000-30,000
Payment options
Visa and MasterCard (debit, credit and gift
cards), bKash and cash-on-delivery.
.
Credit card payments
The total billed amount for order will be charged to credit
card after card has been approved.
Debit card payments
The total billed amount for your order will be charged to your
debit card after your card has been approved.
A receipt is generated for each order.
RETURN & ALLOWENCE
? Wrong product, size or color
? Damaged product
? Product lost in shipment
? Products with major quality defects
Any Sharee has to be exchanged
within 30 days of shopping.
Any product would qualify as a return if it meets any of the
following conditions:
DISCOUNTS ON SALES
MY AARONG REWARD
?Customers spending Tk. 10000 or above are eligible to
apply for the membership.
?Lifestyle members will earn 1 reward point;
Gold members will earn 2 reward points and
Platinum members will earn 3 rewards points for every Tk.
100 spent at Aarong outlets. 1 point= 1tk.
AARONG SHAREES
AVAILABILITIES
Company Coverage
AARONG
SHAREE
OUTLETS
? Uttara Flagship Store
? Aarong Dhanmondi 1
? Aarong Dhanmondi 2
? Aarong Gulshan
? Aarong Moghbazar
? Jamuna Future Park
? Aarong Banani
? Aarong Mirpur
? Aarong Wari
? Aarong Bashabo
? Aarong Narayangonj
? Aarong Sholoshahar
? Aarong Halishahar
? Aarong Khulna
? Aarong Comilla
? Aarong Sylhet
Marketing mix on Aarong
DELIVERY STRATEGY
? Standard shipping: Delivers within 3-4 business
days
? Express shipping: Delivers within 48 hours or
next day
Shipping cost
FREE DELIVERY at intended address for a
purchase of or more than BDT.5,000 (total weight
must be no more than 3kg).
Marketing mix on Aarong
LOCATION OF HEAD-OFFICE
Head Office
346, Tejgaon Industrial Area,
Dhaka-1208, Bangladesh
Tel: +880 2 8891418
Fax: +880 2 8891405
E-mail: marketing.aarong@brac.net
ONLINE E-MARKETING
AARONG SHAREE
PUBLICITY
Customers knowledge
Billboard Advertising
Newspaper Advertising
Promotional exhibition
TVC Advertising
PUBLIC RELATION THROUGH
CORPORATE SALE
Aarong appreciate that their consumers may have a
customized desing to put on a product or to produce
on large quantity for a corporate or a private event’
So Aarong has made the path open for its customer to
share idea and get it designed and produced.
Customers can call: +88 02 8891404 or email
at customerservice.aarong@brac.net
AARONG’S
MARKETING
EXCELLENCE
Organizational achievements
Marketing mix on Aarong
Marketing mix on Aarong

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Marketing mix on Aarong