Marketing &multiculturalism final
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This document discusses using words effectively for inbound marketing. It mentions ideal prospects, personas, keyword strategies, content, and context. The main message is that marketers should work with what they have to reach potential customers through an effective use of words online.
Marketing &multiculturalism final
- 1. The Power of Words
- 2. Art Jones – TAO-IM Tatiana Orozco – Coffy Group
- 3. Is your websitereaching all of your potential customers?
- 4. Exercise
- 5. Ideal Prospect Prospect Persona Key Word Strategy
- 6. The ART of Inbound Marketing Workbook
- 7. Content & Context
- 8. The Power of Words
- 9. Review Ideal Prospect Ideal Prospect Persona Keyword Strategy Content Context The Power of Words
- 12. Use What You Have! Work what you’ve got!
- 13. Are you Ready?
- 14. Win 45 Minute Telephone Consultation
Editor's Notes
- #2: So now lets get back to our theme ~ Our website should speak to our marketplace! We all want our websites generate revenue like a sales re would. lets do an exercise ~ Tatiana & I will demonstrate.
- #3: I am ____ I am The Theme for our presentation today is the POWER of WORDS. Our presentation is built around the notion that WORDS matter and Tatiana and I will share with you ideas and practical concepts tat you can implement in your on & off line sales & marketing strategies. Words permeate the SALES & MARKETING processes.
- #4: You’re here today perhaps because you want to know what this group of impressive business owners, that are all involved in techology in one way or another know and can share to help you enable your online marketing to generate more revenues.
- #6: Insert 3 slides into presentation