Marketing On Facebook
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際際滷 from a presentation I gave on marketing on Facebook and why it is one of the networks we should include in our marketing plan.
Marketing On Facebook
- 2. Thats where the people are Over 400 Million users Average daily visit length of 55 minutes Builds social proof through sharing/referrals
- 3. Facebook Profile Facebook Groups Facebook Fan Page Facebook Events Facebook Marketplace Facebook PPC
- 4. Our goal is to engage or fans Sharing quality, relevant content Inciting comments, photos, videos
- 5. 77 Percent of Fan Pages have less than 1000 fans Fan Pages tend to be updated only once every 16 days On your blog and Twitter people tend to follow you to follow the conversation or hear what you have to say. Many times on Fan Pages that are not engaging, the become fan gesture is mute, because there isnt enough engagement.
- 6. It is a balancing act not too much, not too little. There is a correlation between your fan numbers and how often you update. You want to start out posting at least once a day Then increase it to a few times a day as your fan base grows.
- 7. The daily posting should run Monday through Saturday in order to create daily comments and interactions with your fans Ideally, you want the wall to become a mix of your posts and your fans posts, to create a community You also want to find the high traffic windows. A good place to start is between 8:15 AM PST and 2:00 PM PST
- 8. The key is to stay on topic Your posts should be a combination of your own thoughts, news, tips tools, resources and link from other sites Should setup an editorial calendar just like you do for your blog, and email broadcasts Ask your fan what they want to know Ask people on other social networks what they want to know. Ask your other lists, Twitter, Friends, email lists
- 9. Your own blog Either import into the Notes application, or better yet use Networked Blogs application Create an account on AllTop.com and watch for good news/posts from other people based on your keywords Subscribe to 15 25 blogs with Google Reader and scan those posts from other people for content. Create lists of Twitter users that are experts in your market and follow their conversations with Hootsuite. Import your Twitter favorites RSS feed via the Notes Application YouTube Videos and Flickr Photos
- 10. Social media is about you Be yourself, and share what you like Backstage pass to your company and your brand Starbucks is a great example on Facebook
- 11. You want to mix up your content with different mediums Text updates Videos Live - Webcam Screen Capture Youtube Photos Your own or fans
- 12. Links to other articles and related sites Events Tag your friends/fans by using the @name Notes Application
- 13. Try ending status updates with a question What do you think? Add your own comment after you post to get it started Reply to the other users comments to keep the discussion going This raises the post back to the top on the home feed Try to respond to questions as soon as you can