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Marketing operations and resource management with salesforcecom

V
vraopolisetti

The document discusses the challenges modern marketers face with new skills required, technology issues, and resource planning. It notes a common solution is disorganization leading to "common marketing disorder". The proposed solution is to use a SaaS platform like Salesforce to manage campaigns, calendars, staff assignments, budgets, assets, partners, and metrics to measure results and ROI in order to bring organization and eliminate spreadsheets.

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Marketing Operations & Resource Management with salesforce.com Bill McGinnis Astadia, Inc. bmcginnis@astadia.com (678) 809-0123 Proprietary and Confidential 息 Astadia, Inc. | 1
Challenge: New marketing skills needed Traditional creative and strategic thinking Versus More left-brained skills Quantitative planning and forecasting Rigorous marketing performance measurement Execution excellence and refinement 2 Proprietary and Confidential 息 Astadia, Inc. | 2
Challenge: Technology issues Financial Systems Marketing Automation Marketing Database of Record ? Sales Project Systems Management Marketing Assets Proprietary and Confidential 息 Astadia, Inc. | 3
Challenge: Team & resource planning Need to manage a multitude of events, ad placements and campaigns with many moving parts: Staff Partners Budgets Co-Marketing funds Calendars Agencies Marketing Assets Vendors Venues Proprietary and Confidential 息 Astadia, Inc. | 4
Common Solution employed by Marketers? Proprietary and Confidential 息 Astadia, Inc. | 5
Impact: Common Marketing Disorder Proprietary and Confidential 息 Astadia, Inc. | 6
Solution: SaaS Arm Sales with the Best Content Deliver Measure Quality Leads Your Impact Connect Attract New with Your Customers Communities Manage Cross- Extend Your Channel Campaigns Marketing Reach Proprietary and Confidential 息 Astadia, Inc. | 7
What you are doing? Campaigns Proprietary and Confidential 息 Astadia, Inc. | 8
Marketing Calendar running in sfdc Proprietary and Confidential 息 Astadia, Inc. | 9
Why you are doing it? Supporting corporate objectives Proprietary and Confidential 息 Astadia, Inc. | 10
Proprietary and Confidential 息 Astadia, Inc. | 11
Where is my event? Proprietary and Confidential 息 Astadia, Inc. | 12
Where is my event? Proprietary and Confidential 息 Astadia, Inc. | 13
Who is working on it? Staff assignments Proprietary and Confidential 息 Astadia, Inc. | 14
Who is working on it? Proprietary and Confidential 息 Astadia, Inc. | 15
Who is working on it? Proprietary and Confidential 息 Astadia, Inc. | 16
What partners are supported? Co-marketing funds and support Proprietary and Confidential 息 Astadia, Inc. | 17
What partners are supported Proprietary and Confidential 息 Astadia, Inc. | 18
What assets am I using? Brochures, giveaways, equipment Proprietary and Confidential 息 Astadia, Inc. | 19
What assets am I using? Proprietary and Confidential 息 Astadia, Inc. | 20
What are my Results? Leads, Opportunities, Closed Business Proprietary and Confidential 息 Astadia, Inc. | 1
What are my Costs? Budgets and Actuals Proprietary and Confidential 息 Astadia, Inc. | 2
Whats my ROI? Closed Biz/Cost Proprietary and Confidential 息 Astadia, Inc. | 3
What you are Results doing ? What does it cost ? Where is it? Who is working Whats my on it? ROI? What partners Why you are are supported doing it? What assets How am I am I using? tracking to budget? Eliminatesspreadsheets, leveragesalesforce.com, becomeamarketinghero toyourCEO Proprietary and Confidential 息 Astadia, Inc. | 4

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Marketing operations and resource management with salesforcecom

  • 1. Marketing Operations & Resource Management with salesforce.com Bill McGinnis Astadia, Inc. bmcginnis@astadia.com (678) 809-0123 Proprietary and Confidential 息 Astadia, Inc. | 1
  • 2. Challenge: New marketing skills needed Traditional creative and strategic thinking Versus More left-brained skills Quantitative planning and forecasting Rigorous marketing performance measurement Execution excellence and refinement 2 Proprietary and Confidential 息 Astadia, Inc. | 2
  • 3. Challenge: Technology issues Financial Systems Marketing Automation Marketing Database of Record ? Sales Project Systems Management Marketing Assets Proprietary and Confidential 息 Astadia, Inc. | 3
  • 4. Challenge: Team & resource planning Need to manage a multitude of events, ad placements and campaigns with many moving parts: Staff Partners Budgets Co-Marketing funds Calendars Agencies Marketing Assets Vendors Venues Proprietary and Confidential 息 Astadia, Inc. | 4
  • 5. Common Solution employed by Marketers? Proprietary and Confidential 息 Astadia, Inc. | 5
  • 6. Impact: Common Marketing Disorder Proprietary and Confidential 息 Astadia, Inc. | 6
  • 7. Solution: SaaS Arm Sales with the Best Content Deliver Measure Quality Leads Your Impact Connect Attract New with Your Customers Communities Manage Cross- Extend Your Channel Campaigns Marketing Reach Proprietary and Confidential 息 Astadia, Inc. | 7
  • 8. What you are doing? Campaigns Proprietary and Confidential 息 Astadia, Inc. | 8
  • 9. Marketing Calendar running in sfdc Proprietary and Confidential 息 Astadia, Inc. | 9
  • 10. Why you are doing it? Supporting corporate objectives Proprietary and Confidential 息 Astadia, Inc. | 10
  • 11. Proprietary and Confidential 息 Astadia, Inc. | 11
  • 12. Where is my event? Proprietary and Confidential 息 Astadia, Inc. | 12
  • 13. Where is my event? Proprietary and Confidential 息 Astadia, Inc. | 13
  • 14. Who is working on it? Staff assignments Proprietary and Confidential 息 Astadia, Inc. | 14
  • 15. Who is working on it? Proprietary and Confidential 息 Astadia, Inc. | 15
  • 16. Who is working on it? Proprietary and Confidential 息 Astadia, Inc. | 16
  • 17. What partners are supported? Co-marketing funds and support Proprietary and Confidential 息 Astadia, Inc. | 17
  • 18. What partners are supported Proprietary and Confidential 息 Astadia, Inc. | 18
  • 19. What assets am I using? Brochures, giveaways, equipment Proprietary and Confidential 息 Astadia, Inc. | 19
  • 20. What assets am I using? Proprietary and Confidential 息 Astadia, Inc. | 20
  • 21. What are my Results? Leads, Opportunities, Closed Business Proprietary and Confidential 息 Astadia, Inc. | 1
  • 22. What are my Costs? Budgets and Actuals Proprietary and Confidential 息 Astadia, Inc. | 2
  • 23. Whats my ROI? Closed Biz/Cost Proprietary and Confidential 息 Astadia, Inc. | 3
  • 24. What you are Results doing ? What does it cost ? Where is it? Who is working Whats my on it? ROI? What partners Why you are are supported doing it? What assets How am I am I using? tracking to budget? Eliminatesspreadsheets, leveragesalesforce.com, becomeamarketinghero toyourCEO Proprietary and Confidential 息 Astadia, Inc. | 4