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Marketing perspective of BRB Cables

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Sharif Shahed
Sharif Shahed

BRB is a Bangladeshi cable manufacturing company established in 1978. It produces a wide range of cables including XLPE, PVC, house wiring, and telecommunication cables. BRB targets both domestic and international customers, with products approved by BSTI and certified by CPRI India. It uses various promotional strategies like sponsorship and advertising. Pricing for basic cable services is regulated by the government, while premium services can be priced freely. BRB is expanding into electronics through products like rice cookers and microwaves. It distributes products through outlets, stores, and commission agents nationwide.

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Marketing Perspective Of BRB Cables
Submitted To Md. Ashaduzzaman Assistant Professor, FBA Eastern University Submitted By Shariful Islam Shahed ID : 122200022 Syed Iqbal Hossain ID : 122200023
Type of Company BRB is a manufacturing company which is manufacture electric cables all over the country wide. BRB Cable Industries Ltd. a private Limited Company was established with a view to manufacture Wires & Cables in 1978. All the products are approved by BSTI (Bangladesh Standards and Testing Institution) and certified by the world-renowned internationally reputed individual Testing laboratory CPRI (Central Power Research Institute), India. The factory is situated at BSCIC Industrial Estate, 5 KM from Kushtia town. The factory is well equipped with modern machinery and equipment's. The company has a group of qualified and experienced manpower who maintains the quality of the products.
Type Of Products Sold By Them The factory started commercial production in the year 1980 and it has become a leading manufacturer of XLPE & PVC Insulated LT & HT Cables, FRLS Cables, House Appliances Wiring Cables, Dry & Jelly filled Telecommunication Cables, Instrumentation Cables. Aluminum Overhead Conductors, Dual Coated Super Enameled Copper Wire (Winding Wire), Marine Type Cables, practically all cables required from the substation down to the lighting point.
Type Of Market Segments And Consumers Of Each Segment There are so many market segmentation procedures which is following By BRB cables company. 1.Geographic Segmentation 2.Demographic Segmentation 3.Psychographic Segmentation Through geographic segmentation Company BRB co. attract domestic co. and international co. as their product is export quality they target the foreign customer and earn revenue through this way. Domestic customers are also attracting through by the companys product as well. They are targeting customer by the status and the by the buying ability. There are so many products of BRM industry and they customize their product for different customers.
Type Of Promotional Strategies As BRB is a manufacturing co. they have so many promotional strategies to do. Sponsorship is one of the common promotional strategies they are doing. In the cultural program they are arranging as sponsor and flourish their market by this activity. Publicity is another way which is done through by BRB Company. Advertisement is most common way to attract customer making conscious and Technical use of the product. BRB has the reputation for their product promotional strategy and establish a consumer market through this function and activities.
Pricing Strategy For Different Products In general terms, the price for basic cable services in any area is regulated. In every city or country, a governmental organization is put in charge of regulating prices for a service such as television and this organization known as the local franchising authority, or LFA lays down the rule in terms of what cable company prices can be for the lowest tier of service. The basic service usually includes local networks, basic news stations, and public access channels, and if we order this service and nothing else, we will likely find that the pricing is the same through all of your local cable companies because of this LFA regulation. This isnt always the case in some areas, where there is competition between companies, for example the companies are allowed to set prices themselves, and the LFA is only responsible for ensuring theyre fair.In general, though, basic services are at a more or less basic price within a local area.
Different SBUs of the Company BRB is mainly a cable company but they are recently promoting cookeries product like Microwave Woven, Rice Cooker, and Hitter Machine. So the SBUs of the BRB co. Electric Product. Electronics Product.
Pattern Of Distribution Followed By The Company Mainly the company does their work through outlet and store around the country wide. Intermediaries are one of the main ways to distribute the product through producer to retailer and finally consumer. But they also distribute their product through commission agent which is very effective media to gain market share.
BRB co. has different eligible engineers who have the work power to manage complex activities under any stress. Distinct Operating, Procedures Distinct Schedule & Efficient Performance. As their product is export quality and they has the brand name they switch their business to any new business by using their brand and reputation. Market expansion grid is not attractive to retain market position. Stricter Regulations of Government. Slowdown in Global Economy. Upcoming Competitors.
Do they have Marketing Alliances? They have no alliances to do.
Differentiation Strategy for Each Product Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The differentiation strategy the business uses must target a segment of the market and deliver the message that the product is positively different from all other similar products available. Creates Value Non-Price Competition Brand Loyalty No Perceived Substitute
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Marketing perspective of BRB Cables

  • 2. Submitted To Md. Ashaduzzaman Assistant Professor, FBA Eastern University Submitted By Shariful Islam Shahed ID : 122200022 Syed Iqbal Hossain ID : 122200023
  • 3. Type of Company BRB is a manufacturing company which is manufacture electric cables all over the country wide. BRB Cable Industries Ltd. a private Limited Company was established with a view to manufacture Wires & Cables in 1978. All the products are approved by BSTI (Bangladesh Standards and Testing Institution) and certified by the world-renowned internationally reputed individual Testing laboratory CPRI (Central Power Research Institute), India. The factory is situated at BSCIC Industrial Estate, 5 KM from Kushtia town. The factory is well equipped with modern machinery and equipment's. The company has a group of qualified and experienced manpower who maintains the quality of the products.
  • 4. Type Of Products Sold By Them The factory started commercial production in the year 1980 and it has become a leading manufacturer of XLPE & PVC Insulated LT & HT Cables, FRLS Cables, House Appliances Wiring Cables, Dry & Jelly filled Telecommunication Cables, Instrumentation Cables. Aluminum Overhead Conductors, Dual Coated Super Enameled Copper Wire (Winding Wire), Marine Type Cables, practically all cables required from the substation down to the lighting point.
  • 5. Type Of Market Segments And Consumers Of Each Segment There are so many market segmentation procedures which is following By BRB cables company. 1.Geographic Segmentation 2.Demographic Segmentation 3.Psychographic Segmentation Through geographic segmentation Company BRB co. attract domestic co. and international co. as their product is export quality they target the foreign customer and earn revenue through this way. Domestic customers are also attracting through by the companys product as well. They are targeting customer by the status and the by the buying ability. There are so many products of BRM industry and they customize their product for different customers.
  • 6. Type Of Promotional Strategies As BRB is a manufacturing co. they have so many promotional strategies to do. Sponsorship is one of the common promotional strategies they are doing. In the cultural program they are arranging as sponsor and flourish their market by this activity. Publicity is another way which is done through by BRB Company. Advertisement is most common way to attract customer making conscious and Technical use of the product. BRB has the reputation for their product promotional strategy and establish a consumer market through this function and activities.
  • 7. Pricing Strategy For Different Products In general terms, the price for basic cable services in any area is regulated. In every city or country, a governmental organization is put in charge of regulating prices for a service such as television and this organization known as the local franchising authority, or LFA lays down the rule in terms of what cable company prices can be for the lowest tier of service. The basic service usually includes local networks, basic news stations, and public access channels, and if we order this service and nothing else, we will likely find that the pricing is the same through all of your local cable companies because of this LFA regulation. This isnt always the case in some areas, where there is competition between companies, for example the companies are allowed to set prices themselves, and the LFA is only responsible for ensuring theyre fair.In general, though, basic services are at a more or less basic price within a local area.
  • 8. Different SBUs of the Company BRB is mainly a cable company but they are recently promoting cookeries product like Microwave Woven, Rice Cooker, and Hitter Machine. So the SBUs of the BRB co. Electric Product. Electronics Product.
  • 9. Pattern Of Distribution Followed By The Company Mainly the company does their work through outlet and store around the country wide. Intermediaries are one of the main ways to distribute the product through producer to retailer and finally consumer. But they also distribute their product through commission agent which is very effective media to gain market share.
  • 10. BRB co. has different eligible engineers who have the work power to manage complex activities under any stress. Distinct Operating, Procedures Distinct Schedule & Efficient Performance. As their product is export quality and they has the brand name they switch their business to any new business by using their brand and reputation. Market expansion grid is not attractive to retain market position. Stricter Regulations of Government. Slowdown in Global Economy. Upcoming Competitors.
  • 11. Do they have Marketing Alliances? They have no alliances to do.
  • 12. Differentiation Strategy for Each Product Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The differentiation strategy the business uses must target a segment of the market and deliver the message that the product is positively different from all other similar products available. Creates Value Non-Price Competition Brand Loyalty No Perceived Substitute
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