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Marketing Success Plan
ALLEGI
Get lots of people super excited
and pumped up to work with Allegi plan!
Luck is what happens
when preparation meets
opportunity.
Seneca, Roman Philosopher
Gain 1,000
distributors
People need to know who ALLEGI is
Want to become part of it
Marketing
LONGTERM STRATEY that involves the creation of content for the purpose of:
1.Building an audience
2.Creating trust with that audience
3.Monetizing that audience
Marketing plan
100
1100
2100
3100
4100
5100
1970 1980 1990 2000 2010
Exposure to product or service
Dont sell-Educate
People dont care about our
Products or services.
They care about their problems
-Pain Points-
Marketing plan
Marketing plan
Products and their benefits
1. Gain customers
Unique method of creating income
1. Gain Distributors
Content that promotes Allegis:
 How to contact people
 Establishing relationships
 Overcoming fear
 How and where to find people
 How to communicate effectively
Content that helps distributors gain
customers/downline
Tools for getting downline:
 Sales pipeline
 Taxes
 Running business
 Accounting
 Company creation
 Online/OfflineTraining
Tools to run and promote business:
 Social media
 Newsletter
 Blogs
 Website
 Promos
Content that helps distributors gain
customers/downline
Content type:
 Books
 Videos
Communication tools:
 Tv/Radio/Print
 Webinar
 Infographics
 Videos
 Guides
Get started
1.Where are we?
Goals..
 Current assets
 Current content
2.Target
Audience
 Who is our audience
 Buyer persona
3. Sales funnel
 Attract
 Engage
 Do Something
4. Customize content
 Where in sales funnel?
 Purpose
5. Editorial Calendar
 What to post
 Where to post it
 When to post it
6. Measure Result
 Engagement/capture
 Moving through Funnel
 Conversions
LONG TERM
PLAN.
6-9 MONTHS
7.Refine
and perfect
 What works
 What doesnt

More Related Content

Marketing plan

  • 1. Marketing Success Plan ALLEGI Get lots of people super excited and pumped up to work with Allegi plan!
  • 2. Luck is what happens when preparation meets opportunity. Seneca, Roman Philosopher
  • 3. Gain 1,000 distributors People need to know who ALLEGI is Want to become part of it
  • 4. Marketing LONGTERM STRATEY that involves the creation of content for the purpose of: 1.Building an audience 2.Creating trust with that audience 3.Monetizing that audience
  • 6. 100 1100 2100 3100 4100 5100 1970 1980 1990 2000 2010 Exposure to product or service
  • 7. Dont sell-Educate People dont care about our Products or services. They care about their problems -Pain Points-
  • 10. Products and their benefits 1. Gain customers Unique method of creating income 1. Gain Distributors Content that promotes Allegis:
  • 11. How to contact people Establishing relationships Overcoming fear How and where to find people How to communicate effectively Content that helps distributors gain customers/downline Tools for getting downline: Sales pipeline Taxes Running business Accounting Company creation Online/OfflineTraining Tools to run and promote business:
  • 12. Social media Newsletter Blogs Website Promos Content that helps distributors gain customers/downline Content type: Books Videos Communication tools: Tv/Radio/Print Webinar Infographics Videos Guides
  • 13. Get started 1.Where are we? Goals.. Current assets Current content 2.Target Audience Who is our audience Buyer persona 3. Sales funnel Attract Engage Do Something 4. Customize content Where in sales funnel? Purpose 5. Editorial Calendar What to post Where to post it When to post it 6. Measure Result Engagement/capture Moving through Funnel Conversions
  • 14. LONG TERM PLAN. 6-9 MONTHS 7.Refine and perfect What works What doesnt

Editor's Notes

  • #7: People are selective on what they see. DVR
  • #8: Dont sell. At least at first.
  • #11: Lady at meeting that used products but was not distributor