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Marketing plan

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IIIT Bhubaneswar

This is the marketing plan of a new application. This was created for the final submission for the internship under Prof. Sameer Mathur.

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SIZEIN
EXECUTIVE SUMMARY
Incorrect Product or Size Ordered is one of the major reasons why a product is returned.
Marketing plan
Why this application??? This application will let you know the equivalent sizes across various shops. This will have a free and premium version( Premium version includes size conversions for shoes and unique profile saving also.)
Marketing plan
CORE COMPETENCIES Freeing people from hassles of returns. Saving Time Increase in the online shopping base
MARKET ANALYSIS THREATS Other size equivalent apps. Ex:-clothes etc TARGET MARKETS Shoppers new to online shopping Chain shoppers Fashion vloggers
1. 20,000+ downloads 2. Bump social media presence 3. Gain business partners to promote the application 4. Have good ratings (3.5 or more) 5. Establish web- site version
TARGET MARKETS
CUSTOMERS Customers trying new brands Customers travelling continents where sizing style differs Customers who majorly shop online
COLLABORATORS Fashion vloggers :- To promote the applications Various sites :- To use its equivalencies in their apparel section. Social media sites such as Facebook, Spotify etc.
To give customers the correct fit across different stores , to avoid confusion and product returns.
1.Increase in online sales of the sites 2.Lesser figure of product returns.
Marketing plan
1.Will contain equivalent sizes of a particular apparel across different brand 2.Profile options for saving measurements for easy conversions
1.Allows you to save measurements under individual profiles 2.Reffering application allows you to gain services for premium user for a period of days
$1.99/month Free version:- For a trial period of 30 days
INCENTIVES Coupons on referring the app Discount on the apps price if shared on Facebook or other social media sites
Marketing plan
Making a website version and logo. Sharing pictures and reviews of users on facebook, instagram etc. Promoting Brand mantra. Using various store launches to promote the application and its uses. Collaborating with companies to pre- load the software
DISCLAIMER This presentation is made to fulfill requirements for the summer internship under Prof. Sameer Mathur. NAMOONA NAYAK IIIT,BBSR
Marketing plan

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Marketing plan

  • 3. Incorrect Product or Size Ordered is one of the major reasons why a product is returned.
  • 5. Why this application??? This application will let you know the equivalent sizes across various shops. This will have a free and premium version( Premium version includes size conversions for shoes and unique profile saving also.)
  • 7. CORE COMPETENCIES Freeing people from hassles of returns. Saving Time Increase in the online shopping base
  • 8. MARKET ANALYSIS THREATS Other size equivalent apps. Ex:-clothes etc TARGET MARKETS Shoppers new to online shopping Chain shoppers Fashion vloggers
  • 9. 1. 20,000+ downloads 2. Bump social media presence 3. Gain business partners to promote the application 4. Have good ratings (3.5 or more) 5. Establish web- site version
  • 11. CUSTOMERS Customers trying new brands Customers travelling continents where sizing style differs Customers who majorly shop online
  • 12. COLLABORATORS Fashion vloggers :- To promote the applications Various sites :- To use its equivalencies in their apparel section. Social media sites such as Facebook, Spotify etc.
  • 13. To give customers the correct fit across different stores , to avoid confusion and product returns.
  • 14. 1.Increase in online sales of the sites 2.Lesser figure of product returns.
  • 16. 1.Will contain equivalent sizes of a particular apparel across different brand 2.Profile options for saving measurements for easy conversions
  • 17. 1.Allows you to save measurements under individual profiles 2.Reffering application allows you to gain services for premium user for a period of days
  • 18. $1.99/month Free version:- For a trial period of 30 days
  • 19. INCENTIVES Coupons on referring the app Discount on the apps price if shared on Facebook or other social media sites
  • 21. Making a website version and logo. Sharing pictures and reviews of users on facebook, instagram etc. Promoting Brand mantra. Using various store launches to promote the application and its uses. Collaborating with companies to pre- load the software
  • 22. DISCLAIMER This presentation is made to fulfill requirements for the summer internship under Prof. Sameer Mathur. NAMOONA NAYAK IIIT,BBSR