Marketing Plan template
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This document outlines the marketing plan for KS Clinic. It includes sections for an executive summary, situation analysis including SWOT analysis and competition, marketing strategy with objectives and target markets, financial plan, and controls. The situation analysis covers the market, needs, trends, strengths, weaknesses, opportunities, and threats. The marketing strategy discusses the mission, objectives, programs, and research. The financials outline the funding, assets, liabilities, capital, and startup expenses. Controls address metrics like revenue, expenses, and customer feedback.
Marketing Plan template
- 1. KS CLINIC Marketing Plan Yousra Sattar Marketing Plan yousrasehar2009@yahoo.com Yousra Sattar
- 2. Outlines 1.1. Executive Summary 2.0. Situation Analysis 2.1. Market Summary 2.2. SWOT Analysis 2.3. Competition 2.4. Product or Service offering 2.5. Key success Factors 2.6. Critical Issues Yousra Sattar
- 3. Outlines(contd..) 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Program 3.8 Marketing Research 4.0 Financials 5.0 Controls 5.1 Implementation 5.2 Marketing Organization 5.3 Contingency Planning Yousra Sattar
- 4. Executive Summary What KS clinic is ? Where it is ? Yousra Sattar
- 6. Situation analysis(contd..) Market demographics Geographic Demographics Behavior factors Yousra Sattar
- 8. Situation analysis(contd..) Market trends Technology Market Growth Yousra Sattar
- 9. Situation analysis(contd..) Strengths Weaknesses Opportunities Threats superior customer service excellent Clinic location availability of 24/7 uneducated or not well aware customers cannot reach all near areas participation in Health future strategic relationships developed as the company becomes more established. non MBBS doctors new competitor entering in market government regulations increased prices of medicines Yousra Sattar
- 10. Situation analysis(contd..) Competition Product or Service Offering Gynecology Pediatrics Dermatology Minor surgery Adult medicine Cardiology Yousra Sattar
- 11. Situation analysis(contd..) Key Success Factors Product Quality Price Laboratory Critical Issues Yousra Sattar
- 12. Marketing Strategy Networking Promotional Events Accessibility Yousra Sattar
- 13. Marketing Strategy(contd..) Mission KS clinic exists to help people. Yousra Sattar
- 14. Marketing Strategy(contd..) Marketing Objectives Financial Objectives Marketing Cost User Acquisition Cost No Debt Yousra Sattar
- 15. Marketing Strategy(contd..) Target Markets Positioning Marketing Program Marketing Research Yousra Sattar
- 16. Financials The start-up requirements, with the exception of the building loan, was financed by General Medical Center. This was in addition to the 288,000,00rs they have provided over a 12 month period as expense subsidies in the first year, and the physician's salary for the first year. The purchase of the building was financed by the owner, with a 15-year mortgage (listed under Long-term Liabilities). This loan will be repaid from the clinic's cash flows and guaranteed with his personal assets Yousra Sattar
- 17. Financials(contd..) START-UP FUNDING Start-up Expenses to Fund 22,732,00rs Start-up Assets to Fund 235,000,00rs TOTAL FUNDING REQUIRED 257,732,00RS Assets Non-cash Assets from Start-up 225,000,00rs Cash Requirements from Start-up 10,000,00 Cash Balance on Starting Date 10,000,00 TOTAL ASSETS 235,000,00RS Yousra Sattar
- 18. Financials(contd..) Liabilities and Capital Liabilities Current Borrowing 0 Long-term Liabilities 225,000,00 Accounts Payable (Outstanding Bills) 0 Other Current Liabilities (interest-free) 0 TOTAL LIABILITIES 225,000,00RS Capital Planned Investment Grant from Hassan Medical 32,732,00 Other Investment 0 Additional Investment Requirement 0 TOTAL PLANNED INVESTMENT 32,732,00RS Loss at Start-up (Start-up Expenses) (22,732,00) TOTAL CAPITAL 10,000,00RS TOTAL CAPITAL AND LIABILITIES 235,000,00RS Total Funding 257,732,00 Yousra Sattar
- 19. Controls Revenue Expenses Customer feedback New customer acquired New program developed Customer repeat participation rate Yousra Sattar
- 20. Controls(contd..) Implementation Marketing organization Contingency planning i. Difficulties and Risks Include ii. Worst Case Risks May Include Yousra Sattar