Marketing Planning Assessment Tool
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This document provides guidance on assessing the implementation of a marketing plan. It contains an implementation matrix that evaluates ideas based on their impact and ease of execution, with categories of high, low, don't bother, and low priority. The guidance suggests that 75% of the final approved plan should have high impact ideas, and approximately 50% of tactics should be both short-term efforts with immediate impact and longer-term efforts that are difficult for competitors to match.
Marketing Planning Assessment Tool
- 1. Marketing Plan Implementation Assessment Tool Implementation Matrix Longer Term Immediate Impact Dont Bother Low Priority Low Ease of High Execution
- 2. Marketing Plan Implementation Assessment Tool What is the right mix of Impact ideas? Implementation Matrix Longer Term Immediate 25% 50% Impact Dont Bother Low Priority 25% Low Ease of High Execution Guidance 75% of the final approved plan effort should have a high impact. If there is less than 75%, then this is a danger zone. Marketing plans with an adequate level of brainstorming and new idea generation result in more great ideas than can be implemented.
- 3. Marketing Plan Implementation Assessment Tool What is the right mix of Long-term vs. Immediate ideas? Implementation Matrix 50% 50% Longer Term Immediate 25% 50% Impact Dont Bother Low Priority 25% Low Ease of High Guidance Execution Approximately 50% of your tactics should consist of short-term efforts that make immediate impact. To maintain a competitive advantage, at least 50% of the tactics should longer term efforts that are difficult for competitors to easily match.