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Marketing PowerPoint

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Dana Hammer-Eden

The marketing plan document outlines Miria Systems' 2014 marketing strategy, which includes hosting webinars on accounts payable automation topics from March to September, developing a vendor portal, publishing eBooks, promoting success stories, targeting restaurant chains with customized messaging, engaging on social media platforms like Facebook, LinkedIn, and Twitter, exhibiting at the IBM Insight Tradeshow in October, and focusing on search engine optimization.

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Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 11 Marketing Plan
Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 22 Webinars • Automating Accounts Payable – Start to Finish − March 2015 • Realizing the Financial Benefits of AP Automation − April 2015 • Addressing Business Process Challenges with Automation: A Guide for Fast Growing Retailers − July 2015 • Profit from Payments: Transforming Accounts Payable into a Profit Center − September 2015
Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 33 Vendor Portal
Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 44 eBook Campaigns
Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 55 Success Stories
Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 66 IBM Sales Play
Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 77 Restaurant Chains – Targeted Message
Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 88 Social Media - Facebook
Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 99 Social Media - Messages
Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 1010 Social Media – LinkedIn
Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 1111 Social Media – Twitter
Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 1212 IBM Insight Tradeshow - October
Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 1313 New Booth
Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 1414 Active Pay - Trademark
Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 1515 Mobile Friendly!
Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 1616 Future Focus - SEO

More Related Content

Marketing PowerPoint

  • 1. Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 11 Marketing Plan
  • 2. Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 22 Webinars • Automating Accounts Payable – Start to Finish − March 2015 • Realizing the Financial Benefits of AP Automation − April 2015 • Addressing Business Process Challenges with Automation: A Guide for Fast Growing Retailers − July 2015 • Profit from Payments: Transforming Accounts Payable into a Profit Center − September 2015
  • 3. Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 33 Vendor Portal
  • 4. Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 44 eBook Campaigns
  • 5. Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 55 Success Stories
  • 6. Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 66 IBM Sales Play
  • 7. Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 77 Restaurant Chains – Targeted Message
  • 8. Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 88 Social Media - Facebook
  • 9. Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 99 Social Media - Messages
  • 10. Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 1010 Social Media – LinkedIn
  • 11. Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 1111 Social Media – Twitter
  • 12. Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 1212 IBM Insight Tradeshow - October
  • 13. Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 1313 New Booth
  • 14. Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 1414 Active Pay - Trademark
  • 15. Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 1515 Mobile Friendly!
  • 16. Miria Systems, Inc. - 2014Miria Systems, Inc. - 2014 1616 Future Focus - SEO

Editor's Notes

  • #2: Our marketing plan consists of a collage of Webinars, IBM Partner packets, email marketing campaigns, SEO, Website content, Social Media and etc….
  • #3: We continue with our webinars. We’ve had 4 since March.
  • #4: As you know, our Vendor Portal remains a priority as we are Marketing Dynamic Discounting and it appears to be a buzz word on the industry.
  • #5: We launched our 2 eBooks in an email campaign, and placed them on the website to be downloaded through a form.
  • #6: 3 success stories which are part of the IBM packet we put together
  • #7: Speaking of the IBM Packet, we strengthened our partnership with the IBM reps by educating them on the fact that if we sell a solution, they get a license out of it. If they sell our solution, they still get a license out of it, so part of our strategy was to partner w/ IBM and educating on the Active Pay. This is an example of one part of it. This piece covered areas including an Overview, Target Profile, Value Proposition, Pain Points and etc. The entire packet consisted of: The sales play A Power Point presentation The three success stories Two Product Sheets on Active Finance and Vendor Portal
  • #8: We executed a program specially targeting the Restaurants and Restaurant Chains and the tie into Menu Link. We’ll follow up with targeted messages to the Restaurants utilizing a nurturing campaign.
  • #9: We now have a presence in all 3 social media outlets: Facebook, LinkedIn and Twitter
  • #10: Here is an example of some of the messages we are pushing out. But also utilizing a pull method to bring them to our sites
  • #11: Here is LinkedIn
  • #12: And Lastly Twitter
  • #13: We’ll be attending the IBM Insight Trade show on October 25-29. An email campaign will go out inviting those to visit us.
  • #14: And as part of our new look and branding, we have a new booth layout
  • #15: We’re also working on Trademarking Acive Pay so that the term is exclusive to us.
  • #16: And look! We’re now mobile friendly. This image is very important, especially in our industry.
  • #17: Our future focus will be on SEO, Google Ad Words, Google Analytics. We just started with an SEO plug on our website and working on going through page by page to ensure key words appear on the page title, making each page easy to read, placing tags on the images of the pictures, and etc. This is in its infant stage.