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Farahiyah Seohyun
Farahiyah Seohyun

Group 8 presented a case study on Kandy Kastle, a candy company. Kandy Kastle is developing new product lines to attract children, including partnering with Nascar and Sanrio (Hello Kitty). The company's products include hard boiled candies, gummies, chocolates, and a new candy toy product. Competitors in the candy and novelty candy market include Cap Candy, Candy Planet, Willy Wonka, and Jelly Belly. The case study examines Kandy Kastle's new product development strategy and the potential for the novelty candy category.

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Case study Group 8 Kandy kastle Group members : 1) Nur Syafiqah 2) Nur Farahiyah bt. Ziad 3) Nurzita bt. Zainudin 4) Nurhanani bt. Nik Mohd Hasyudeen 5) Nur 6) Nur Amalina bt. Yusof
Partner with Nascar for Best tasting and fun attract boys whereas loving, interactive Sanrio which is Hello candy products Kitty to attract girls Product : hard boiled candy, many types of gummies, variable powdered candies, marshmallow pops, compressed dextrose, pressed candies, dark and milk chocolates and hollow chocolates.
Marketing presentation
CASE STUDY Larry Jones was Competitor: Cap designing the Candy and product of Kandy Candy Planet; Kastle to attract Willy Wonka and children. Jelly Belly; BAAT (Bill, Ann, Ann and Tom)
QUESTION 1 : TO WHAT CATEGORY OF NEW PRODUCTS DOES THE SPIN POP BELONG? The lollipop Button to press
NEW PRODUCT LINE BAAT Enterprise Product that firm product - Kandy has not previously Kastle offered - enter competitor established market (candy toy)
QUESTION 2 : a) WHAT DO YOU THINK KANDY KASTLE’S NEW PRODUCT DEVELOPMENT STRATEGY IS? b) WHY DO YOU THINK THE DEVELOPMENT OF HELLO KITTY PRODUCT LINE IS IMPORTANT?
a) Kandy kastle’s new product development strategies is…..;
Marketing presentation
QUESTION 4 A) In what part of the product life cycle are the candy and toy categories?
Marketing presentation
B) What kind of future do you predict for the novelty candy category?  Bright future - keep up to date - promotion  repeat purchasing  Candy = children

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Marketing presentation

  • 1. Case study Group 8 Kandy kastle Group members : 1) Nur Syafiqah 2) Nur Farahiyah bt. Ziad 3) Nurzita bt. Zainudin 4) Nurhanani bt. Nik Mohd Hasyudeen 5) Nur 6) Nur Amalina bt. Yusof
  • 2. Partner with Nascar for Best tasting and fun attract boys whereas loving, interactive Sanrio which is Hello candy products Kitty to attract girls Product : hard boiled candy, many types of gummies, variable powdered candies, marshmallow pops, compressed dextrose, pressed candies, dark and milk chocolates and hollow chocolates.
  • 4. CASE STUDY Larry Jones was Competitor: Cap designing the Candy and product of Kandy Candy Planet; Kastle to attract Willy Wonka and children. Jelly Belly; BAAT (Bill, Ann, Ann and Tom)
  • 5. QUESTION 1 : TO WHAT CATEGORY OF NEW PRODUCTS DOES THE SPIN POP BELONG? The lollipop Button to press
  • 6. NEW PRODUCT LINE BAAT Enterprise Product that firm product - Kandy has not previously Kastle offered - enter competitor established market (candy toy)
  • 7. QUESTION 2 : a) WHAT DO YOU THINK KANDY KASTLE’S NEW PRODUCT DEVELOPMENT STRATEGY IS? b) WHY DO YOU THINK THE DEVELOPMENT OF HELLO KITTY PRODUCT LINE IS IMPORTANT?
  • 8. a) Kandy kastle’s new product development strategies is…..;
  • 10. QUESTION 4 A) In what part of the product life cycle are the candy and toy categories?
  • 12. B) What kind of future do you predict for the novelty candy category?  Bright future - keep up to date - promotion  repeat purchasing  Candy = children