Marketing Recommendation
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A brief presentation looking at a specific market segment for a small technology consulting firm that supports the recommendation to actively target that market.
Marketing Recommendation
- 2. Should NSR focus their marketing campaign on the healthcare industry or target all SMBs?
- 3. Recommendation: NSR should target the healthcare industry.
- 4. Reason #1 Clinics are increasing IT spend. Reason #2 Practices require assistance. Reason #3 NSR can leverage expertise.
- 5. Increased IT spend Pricing pressures and government regulations driving change.
- 6. Practices must become more efficient. Investment in long-term, cost-saving technologies is a must.
- 7. Technology strategy is central to the success of healthcare organizations. ROI per $100 Spent 350 300 250 200 150 100 50 0 Cost Benefits From 1980 to 2000 (Erik Swain, MEDTAP International)
- 8. Spending is projected to increase to over 5% of revenues. 6 5 Infrastructure 4 HIPAA 3 Practice 2 Management EMR 1 0 2003 2005 2007 2009 Dates (Source)
- 9. Practices require assistance Practice managers are relying on outsourced support.
- 10. Technology is transforming healthcare, helping us improve lives and reduce spending. Pamela Bailey, President, AdvaMED
- 11. Compliance Bush Administration is pushing for standardized EMR system within 10 years.
- 12. Limited internal resources Internal IT staff is not cost-effective, but technologies are too complex to implement alone.
- 13. NSR can leverage expertise Limited competition and large experience curve.
- 14. Experience Curve Lower overall costs and higher quality service.
- 15. Existing Partnerships Single source for integrated solutions and support.
- 16. Limited competition Specialized knowledge, experience, and reputation create a large barrier to entry.