Marketing Research 2019
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The document discusses marketing research and outlines the steps in the marketing research process. It includes defining a problem, developing a research plan, collecting relevant information, developing findings, and determining marketing actions. Examples of different types of marketing research methods like observational research and case studies are provided. The importance of analyzing markets, customers, opportunities, problems, actions, performance and competition is emphasized.
Marketing Research 2019
- 3. Orly Ballesteros | Success Institute | info@exlinkevents.com What You Know with Your Customers What You Should Know with Your Customers
- 4. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com The process of defining a marketing problem or opportunity, systematically collecting and analyzing relative information, and recommending actions.
- 5. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com 1. Define the Problem 2. Develop a Research Plan 3. Collect Relevant Info. 4. Develop Findings 4. Develop Findings 5. Marketiing Action
- 6. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 7. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 8. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 9. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com Problem Long Lines in Bank Tellers
- 10. Marketing Action Automated Banking Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 12. Analyze Market Customers | Buyers Marketing Opportunities Marketing Problems Marketing Actions Marketing Performance Competition Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 13. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com Marketing Research Marketer Consumer Decision
- 14. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 15. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 16. Observational Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 17. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 20. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 21. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 22. Case Work Create a Perceptual Map for Coffee Shops. Use any two attributes that you may find relevant. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 23. Starbucks Perceptual Map Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 24. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 25. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 26. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 27. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com
- 28. Orly Ballesteros | www.successinstituteph.com | info@exlinkevents.com