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This document discusses a marketing research project on developing nuclear fusion plants in India. It begins with an abstract noting India's issues with pollution, resource scarcity, and inequality that nuclear fusion could help resolve. It then examines India's culture using Hofstede's dimensions, noting implications like a need to approach authorities. Key problems in India are outlined like population growth, electricity and water insufficiency, unemployment, and air pollution. The potential benefits of nuclear fusion plants are presented, such as creating electricity and water surpluses, employment, and reducing air pollution. Suggestions are made for promoting the project to the Indian government by emphasizing these contributions to India.
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- 2. Abstract Today, an air and water pollution, insufficiency of electricity, exhausting resources such as fossil fuel that is limited, and widening gap between rich and poor are social issues in India and all over the world as well because of sudden increase in population. For the solution of these problems, nuclear fusion plant is the best, and this project try how can nuclear fusion plant resolve these issues with mentioning the big five benefits and even some weaknesses of this plant. Moreover, this project will try to develop India toward the top GDP in the world with developing nuclear fusion plant. Incidentally, even though India is developing today, enormous people have problems of their lives; thus, this project will try mostly to resolve the problems for a comfortable and secure life of people in India.
- 3. 1. Hofstedes Cultural Dimension Indian 油Hofstedes 油4 油 油 Power distance - 77 Individualism - 48 Masculinity - 56 Uncertainty avoidance - 40 (Exhibit 1) Exhibit 1 Power 油Distance 油 Hierarchical degree is especially high in India. The high PDI suggest Caste still exists in India, so it means society has more unequal distribution power among people and people follow authority. Thus, when we start our project in India, we should approach this project to the authorities such as CEO or other director managers in big companies. Because the project of nuclear fusion plant is big business, we are going to deal with Indian government as well; therefore, we should also approach the authorities of Indian government with using our network. Moreover, the planers of this project should have authority because Indian people follow to planers who know everything about the project and the project is going to succeed smoothly. 油 油 PDI 油 IDV 油 MAS 油 UAI 油 Series 油1 油 77 油 48 油 56 油 40 油 0 油 10 油 20 油 30 油 40 油 50 油 60 油 70 油 80 油 90 油 Indian 油Hofstedes 油4 油 油
- 4. Individualism 油 油 IDV is near average, so it is considered that self interests and group interests are balanced. Because several religion are mixed in India, individual is important with people who have different religion and corporation is important with people who have same religion. Incidentally, when we start a business in India, we should cope flexibly with any situation such as let Indian workers do their job if they want to do it individually, but sometimes we need to make a team and good boss for advancing our project. Masculinity MAS is a little bit higher than average, so it is considered the big project such as nuclear power plant is acceptable in India because this project is challengeable and innovative. Uncertainty 油Avoidance 油 UAI is somewhat low, so people are okay with ambiguous situations and they accept challenges and risks. Incidentally, India is democracy so citizens opinion will be reflected. Thus, we need to acquire an understanding for new market from both government and citizens, especially for the power plant that has huge influence for people and environmental. In addition, low point of UAI is good for opening market of unclear power plant. India is not familiar with this new power plant due to depending thermal power plant, but Indian UAI is low so they might be going accept this new power plant with explaining how it will contribute for India
- 5. 2. Political Stability Military 油 The military has a strength of about 1 million and 130 thousand. In fact India is one of the countries that has nuclear weapon, and this country is not approved to have nuclear weapon by NPT. However, India is very peace like they do not have domestic war or war with foreign countries recently. Politics 油 India is the largest democratic country in the world because Indian has 1.22 billion people. In addition, Indian government changed as Bharatiya Janata Party for the first time in ten years in May, 2014. Even though government changed, corruption still exists, and even minister and secretary were involved graft. In order to success this project, we need to find the earnest statesman who is interested in a power plant. Social 油Environment 油 The social issue in India is the high rate of rape. Females are still low status because of Caste system. In fact, foreign females are not exception, because a lot of crimes of rape to travelers are happened today. Religion 油 A conflict among several religions in India is also social issue. Occasionally, arson, plunder and murder are happened due to religious conflict. In fact, Hinduism has bigger power than Islam in India. People have the right of freedom of speech but the slander about religion is extremely taboo. Restriction 油on 油Business 油 Restriction to foreign company is very strict, for instance, for lottery, chit fund, atomic energy and gambling. In addition, company is able to invest only 49% of entire energy plant investment in India, so as my project, Indian government and our company divide half investment. If foreign company is against these restrictions, Indian government expropriates.
- 6. 3. Major problems in India Population 油Explosion 油 油 World 油Population 油Estimates 油by 油United 油Nation 油 Currently 油 2020 油 2030 油 油 Country 油 Population 油 Country 油 Population 油 Country 油 Population 油 1 China 1,341,335 China 1,387,792 India 1,523,482 2 India 1,224,514 India 1,386,909 China 1,393,076 3 U.S. 314,551 U.S. 337,102 U.S. 361,680 油 Insufficiency 油of 油Electricity 油 More than 300 million people in India still have no electricity. 620 million people in 22 states were hit by one of the world's worst blackouts in mid-2012. Average temperature is 80属 in Kolkata. Sometimes temperature goes up to 122属 in summer. Production source of Indias electricity (GWh) Regularly 油Used 油Sources 油of 油Fuels 油for 油Household 油Lighting 油 Source No Grid Electricity Use Grid Electricity Total Electricity Line 5.69* 97.61 61.16 Generator 0.48 1.03 0.82 Kerosene 98.55 98.25 98.37 LPG/Gas light 1.57 1.99 1.82 Candle 7.87 7.72 7.78 Solar power 0.12 0.16 0.14 Other 1.09 0.64 0.82 油 68% 油 12% 油 11% 油 5% 油 3% 油 1% 油 Coal 油(432526) 油 Hydro 油(75360) 油 Gas 油(72826) 油 Oil 油(29130) 油 Nuclear 油(17732) 油 Solar 油PV, 油biomass 油(5700) 油
- 7. Satisfaction 油with 油regularity 油of 油electricity 油supply 油(% 油of 油households 油reporting) 油 Grade Season Summer Other Very unsatisfied 82.00 79.84 Somewhat unsatisfied 13.68 15.04 Neutral 1.76 1.76 Somewhat satisfied 2.00 2.80 Very satisfied 0.56 0.56 Insufficiency 油of 油Water 油 油 Many water sources are contaminated with both bio and chemical pollutants 21% of the country's diseases are water-related Only 33% of the country has access to traditional sanitation Children of 100 million families live without water at home Water scarcity in India is expected to worsen as the overall population is expected to increase to 1.6 billion by year 2050 Unemployment 113 million people are unemployed. 47 million young people such as between 15 years old and 24 years old are unemployed. The unemployment rate is 54% in West Bengal state and this rate is highest among all states in India. 油 Air 油Pollution 油 The 油largest 油producers 油of 油CO2 油emissions 油worldwide 油in 油2014 油 油 油 0 油 2,000,000 油4,000,000 油6,000,000 油8,000,000 油10,000,000 油12,000,000 油 China 油 United 油States 油 India 油
- 8. The 油contributors 油of 油CO2 油emission 油 油 油 Insufficiency 油of 油Fossil 油Fuel 油on 油Earth 油 油 油 油 The 油End 油Of 油Fossil 油Fuels 油
- 9. 4. 油IMC/ 油Advertising 油Suggestions 油 Sales 油Promotions 油 This project is going to involve Indian government so we need a negotiation with them. In order to receive an approval of investment and development of power plant from Indian government, we need to explain what are the benefits of nuclear fusion plant and how does nuclear fusion plant contribute to India. Benefit 油of 油nuclear 油fusion 油plant 油 Create surplus of electricity Nuclear fusion plant is able to create enormous energy. Usually, nuclear fusion plant is able o create 2 billion calorie from 1 gram uranium; 油however, 油nuclear fusion plant is able to create 14 billion calorie from 1 gram hydrogen, so it can be inferred it will create sufficient electricity supply for Indian people and stop vast blackouts in India. In addition, because of surplus of electricity, India will be able to sell other energy that is made by other generating stations to other country around India, and also India can sell methane hydrate that is buried in the deep Indian Ocean. Thus, India can increase exports and also it is going to raise up GDP. Create surplus of water When nuclear fusion plant evaporates water, the temperature of nuclear fusion reaction is going to be over 800. Eventually, this high temperature is also able to use for desalination. As a process of desalination, seawater is heated up first and then extracts fresh water. Nuclear power in India is only 3% so with developing nuclear fusion plant, more fresh water can be made and it is going to resolve the problem of insufficiency of water in India. In fact, thermal power station, which uses petroleum, 油natural 油gas, 油coal 油and 油nuclear 油 energy, 油needs 油fresh 油water 油for 油spinning 油a 油turbine 油so 油we 油can 油use 油the 油fresh 油water 油that 油is 油 made 油by 油desalination for thermal power station.
- 10. Create employment In order to build nuclear plants, we definitely need vast workers so this project is going to create lots of employment and cure poor people. Resolve air pollution The CO2 emission of nuclear fusion generation is same as hydroelectric power generation and it means it is very low, so with increasing the proportion of using nuclear fusion plant, air pollution is going to be resolved. Reduce 油using 油fossil 油fuel 油 The resources of nuclear fusion plant are hydrogen, which can be mined from seawater inexhaustibly so India do not need to be worry about limitation and cost of fossil fuel. Public 油Relations 油 We need a promotion for not only Indian government but also consumers and stockholders. In order to be accepted project of nuclear fusion plant among them, we need to promote extensively. Town 油meeting 油 油 It is assumed some people around the specific proposed construction site are going to object the project because nuclear plant is considered dangerous. However, this plant uses hydrogen mostly so it very safety if it has problem or accident. Thus, we need explain this them. Bill 油board 油 Billboard 油is 油also 油useful. 油We 油can 油put 油benefits 油of 油nuclear 油fusion 油 plant 油to 油bill 油board 油and 油advertise 油our 油project. 油 油 油 油 Media 油relations 油 油 We also want to promote our project extensively. With promoting to government and doing town meeting, probably medias is going to pick up our project as news, and we can spread more information. Epoch-Making Generating Station is Coming Soon!!
- 11. Summary 油of 油Suggestions 油 油 Indian government established Rajiv Gandhi Grameen Vidhyutikaran Yojana(RGGVY) on April 2005. This is the scheme that Government of India launched with the primary objective of creating rural electricity infrastructure and completing household electrification. The scheme aimed 100 percent rural electrification and thereafter providing electricity to all households by 2010. However, it is completed only 44% currently so it is considered Indian government is very eager for an achievement of RGGVY. Thus, if we can promote well about how good is the nuclear fusion plant that resolves the problem of insufficiency of electricity, Indian government definitely approve our project. Incidentally, Indian government does not permit investment of atomic plant so we have to explain nuclear fusion plant mostly do not use atomic power which is danger. In addition, India has a possible to make hydrogen bomb from nuclear fusion plant so we need an agreement about India will not make any bomb from our plant.
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