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Marketing shower

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Vlerick_Alumni
Vlerick_Alumni

The document summarizes a marketing event where experts discussed the benefits of joint promotions between brands to increase attention and sales. They provided examples of successful joint promotions and discussed legal considerations for companies pursuing this strategy. The event concluded that finding the right partner brand is key, and that marketers should more often consider joint promotions which can result in combined offerings that benefit both brands and customers.

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Event report Marketing Shower: "Joint promotions: Creating synergies between brands" 15 March 2012, at Kluwer in Mechelen Promoting our own products or services is part of daily business for marketeers. But have you ever considered combining forces with another brand? As shared during the last Marketing Shower of 15/03/2012, joint promotions can significantly increase the attention for your brand and can substantially increase sales for the different parties involved. For this edition of the Marketing Shower, the Marketing Alumni invited three experts to share their insights on joint promotions. Bert Van Thilborg from Global Image and Walter Devesse from B2B StratPartners elaborated on some successful examples of joint promotions. Thomas Goethals from Uniqum tackled the legal aspects that a company should take into consideration when opting for a joint promotion strategy. Finding the right match is clearly a fundamental condition for the happy ending of a joint promotion. Although there are different challenges such as the legal procedures, marketeers should consider combined offers more often. Joint promotions are like a flirt between two brands with great chance to result in a combined offering with a clear benefit for you, your partner and the seduced customer. By Grégory Delens (M3 2006)

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Marketing shower

  • 1. Event report Marketing Shower: "Joint promotions: Creating synergies between brands" 15 March 2012, at Kluwer in Mechelen Promoting our own products or services is part of daily business for marketeers. But have you ever considered combining forces with another brand? As shared during the last Marketing Shower of 15/03/2012, joint promotions can significantly increase the attention for your brand and can substantially increase sales for the different parties involved. For this edition of the Marketing Shower, the Marketing Alumni invited three experts to share their insights on joint promotions. Bert Van Thilborg from Global Image and Walter Devesse from B2B StratPartners elaborated on some successful examples of joint promotions. Thomas Goethals from Uniqum tackled the legal aspects that a company should take into consideration when opting for a joint promotion strategy. Finding the right match is clearly a fundamental condition for the happy ending of a joint promotion. Although there are different challenges such as the legal procedures, marketeers should consider combined offers more often. Joint promotions are like a flirt between two brands with great chance to result in a combined offering with a clear benefit for you, your partner and the seduced customer. By Grégory Delens (M3 2006)