Marketing slideshare
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This presentation discusses strategies for using social media to celebrate and promote being smart. It recommends entertaining and educating audiences with tech humor and insights while simplifying complex topics. Content should share inside jokes, provide a tech perspective on current events, and explore future technologies. The goal is to capture people's attention for 1 second and then hold it for 10 seconds by making them smarter and entertaining them, in order to potentially engage them for a full minute. Examples of effective content include countdowns for product launches, educational entertainment about products, and humor about technology.
Marketing slideshare
- 1. SocialMedia.org Case Studies This presentation is from BlogWell ALONSO MARTIN PERALTA BARREDA Bay Area August 6, 2013 Celebrating Smart
- 4. yesterdays genius todays genius
- 5. smart is in
- 7. Something good in my computer Its the brain inside a computer. It makes my PC faster, but I dont really know what it is. Bumbum, bum, bum, bum! The new Haswell 22nm chip that I want for my new PC now! @runningjen
- 8. Tech is in + Being smart is cool + Brand trust + Curious audience with limited attention span doesnt buy in to marketing wants to be entertained @runningjen
- 9. MAKE ME SMARTER WHILE YOU ENTERTAIN ME @runningjen
- 10. Celebrating Smart by Sharing inside jokes Making the complex simple Edu-taining Providing a tech point of view on the world Exploring the future Reminiscing old tech can be funny & quaint We get a kick out of blowing their minds @runningjen
- 21. The 1:10:1 of social engagement We have 1 second to capture someones attention If successful, we earn another 10 seconds of their time If successful, we can earn a full minute 1 second is the tipping point. If we dont catch them in 1 second, we wont catch them at all. @runningjen
- 22. What works for us Be true to who we are (Thats ok being smart is cool now) Respect audiences intelligence & help make them even smarter Be entertaining Tailor approach by platform native content 1:10:1 Always go for the share @runningjen
- 24. SocialMedia.org Case Studies This presentation is from BlogWell Bay Area August 6, 2013 Learn more about past and upcoming BlogWells socialmedia.org/blogwell