Marketing Strategies 2017/2018
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This document outlines marketing strategies for German companies in 2017/2018. It discusses how everyone is now online and using apps, with implications for the German economy. German companies need to consider performance marketing and deconstruct what makes successful products and brands effective. Specifically, companies should focus on having a great product/market fit, popular stores and events, easy access and returns policies, working with niche influencers, podcast advertising, and marketing on Amazon.
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B M Mostofa Kamal Al-Azad [Document & Localization Expert]Mostofa Kamal Al-Azad
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Mostofa Kamal Al Azad
Document & Localization ExpertMarketing Strategies 2017/2018
- 10. WHAT DOES THAT IMPLY FOR THE GERMAN ECONOMY INTERNET
- 11. ERMAN NTERNET INDEG I X Digital Core Business | B2C | valued > €1 Billion
- 18. GERMAN COMPANIES
- 20. Source: Biesalsky & Company - The brands of Germany¡¯s hidden champions HIDDEN CHAMPIONS
- 21. GERMAN INTERNET
- 22. ARE YOU SAFE?
- 23. WHAT ARE WE GOOD AT?
- 27. LET¡¯S DECONSTRUCT WHAT SUCCESSFUL PRODUCTS AND BRANDS DO RIGHT.
- 29. Goods or Services Marketing & Sales Payment & Fulfillment
- 30. Marketing & Sales Goods or Services Marketing & Sales Payment & Fulfillment Payment & FulfillmentGoods or Services
- 37. PRODUCT
- 38. IN GERMANY, ABOUT 2,000 COMPANIES ALREADY HAVE A GREAT PRODUCT/ MARKET FIT.
- 40. #1 STORES
- 41. #2 EVENTS
- 42. #2 EVENTS KARL MAY FESTSPIELE #2 EVEN TS KARL M AY FESTSPIELE
- 43. #3 EASY ACCESS T R Y O N G U A R A N T E E If you don¡¯t like your ?rst pair of underwear, we¡¯ll send you a different size, style, or issue you a refund. No returns required.
- 44. #4 NICHE INFLUENCERS Tawnya Sutherland Secretary Fynn Kliemann Craftsman Florian Neuschwander Jogger
- 45. #5 PODCASTS
Editor's Notes
- #5: Gut f¨¹r uns!! Zeitalter des digitalen Marketings. ALLE sind Online.
- #6: solche Bilder ¨¹berraschen nicht mehr Was machen sie Online?
- #14: Wettbewerb mit globalen Plattformen also Firmen die ein massives Gesch?ftsmodell haben und auf dessen Basis sie immer weitere umliegende Gesch?fte integrieren und andocken und damit immer mehr Gesch?ft versuchen auf sich zu ziehen. Sowas ist nicht neu, aber in der digitalen Welt in der Welt der Skalierung ist eine wirkliche ?Plattform¡° ein absolutes Biest.
- #18: Schockt mich das jetzt? Galloway
- #28: ein ganz spezielles Produktverst?ndnis. (CLICK)
- #29: anstelle der herk?mmlichen Unterteilung/Trennung in
- #30: und diese d¨¹rfen in 2017 nicht mehr getrennt gedacht werden, sondern verschmelzen
- #31: und diese d¨¹rfen in 2017 nicht mehr getrennt gedacht werden, sondern verschmelzen
- #33: letzte 30 Tage: ca 2,5 Mio Stunden Sendezeit 50.000 Likes 9.000 Comments
- #34: wahrer Clue bei Casper ist das: Free Trial Geschichte und 100 Tage Return
- #36: Organic Word-of-Mouth You can¡¯t gain if you can¡¯t retain.
- #38: geile Ausgangsposition mit den ganzen guten Produkten in Deutschland! Galloway: letztes Jahr so dystopisch/skeptisch