Marketing Strategy for Tasmania
1 like454 views
The document presents an overview of a case study on marketing tourism in Tasmania. It will discuss the background of using tourism to boost Tasmania's economy in the 1990s, the major issue of balancing tourism growth while protecting the environment, and alternative strategies to target different market segments to attract visitors in a sustainable way. Representatives will analyze the current situation, recommend strategies, and propose an implementation plan to conclude the presentation.
Marketing Strategy for Tasmania
- 1. The Tasmanian Experience Presented by: Louise Perkins Simon Jochim Ali Abbas
- 2. Session Overview Case Background Louise Major Case Issue Simon Situation Analysis Ali, Louise, Simon Alternative Strategies Ali Recommendation Simon Implementation Plan Simon Conclusion Louise
- 3. Case Background Situation based on 1994 Marketing a tourism destination Discover Tasmania Tourism will be a main area of growth in the next decade for Tasmania Concerns that tourism will damage the environment The Tasmanian Experience Services Marketing