際際滷

際際滷Share a Scribd company logo

Marketing strategy of iPhone in the Indian market

Download as PPTX, PDF
R
Rahul Sajnani

The document summarizes the marketing strategy of Apple for selling iPhones in the Indian market. It discusses Apple's objectives which include understanding their marketing mix, SWOT analysis, competition analysis, positioning strategies, advertising campaigns, and factors influencing brand loyalty in India. The document also presents findings from a consumer survey which show that most respondents were men aged 20-40 using the latest iPhone 7. It concludes that the iPhone is the highest selling product of all time globally and enjoys great brand loyalty in India as a style statement, despite facing tough competition and issues with pricing and limited availability. It provides recommendations like providing better value, more promotions, expanding outlets, ongoing innovations, and occasional price reductions.

1 of 7
Download to read offline
Lets talk iPhone. Say hello to the future. "Think different." Topic :- Marketing strategy of iPhone in the Indian market. T.Y.B.M.S Div. :- C Roll No :- 47 By :- Rahul Sajnani 1
Objective of the study. To understand the marketing strategy adopted by Apple to sell its iPhones. To see the rich history of the company in detail. To study the presence of Apple Inc. in India. To look at MARKETING MIX, SWOT, PESTLE, POTTERS FIVE FORCES, Bcg Matrix and ANSOFF MATRIX of Apple to sell its iPhones. To understand how presentations becomes a effective marketing strategy. To figure out the Positioning strategies of Apples iPhone in the world. To make a study of advertising campaigns of iPhone in India. To find out the consumer perception towards the iPhone in India. To know how brand loyalty plays a important role in marketing. To study the reason behind the exponential increase in the brands popularity and success. 2
Findings of the survey. Men > Women Age 20-40. Majority of the respondents were using the latest iPhone 7. Branded products are better. Lack of promotion. Fewer store outlets. High price and High competition. Word of mouth. Shop from Online stores Existence of android. Steve jobs charisma. Highly satisfied 3 Excellent service.
CONCLUSION Highest selling product of all time. 1 billion units sold till date. (and counting) Great brand loyalty among the Indian consumers. Considered as a style statement in the Country. Role of Media. News , YouTube, etc. Tough competition from Samsung and local brands. Consumer involvement for advertising. High pricing strategy. Purchase of second hand iPhones. Software updates. Strong Distribution strategy. Most profitable product of all time. 4
Recommendation and Suggestion. Provide value for the products offered. Conduct more aggressive promotion. Open more Apple outlets in different Cities. Make maximum innovations. Offer price reduction offers from time to time. 5 Face id iPhone x
Marketing strategy of iPhone in the Indian market
7 Thank you

More Related Content

Marketing strategy of iPhone in the Indian market

  • 1. Lets talk iPhone. Say hello to the future. "Think different." Topic :- Marketing strategy of iPhone in the Indian market. T.Y.B.M.S Div. :- C Roll No :- 47 By :- Rahul Sajnani 1
  • 2. Objective of the study. To understand the marketing strategy adopted by Apple to sell its iPhones. To see the rich history of the company in detail. To study the presence of Apple Inc. in India. To look at MARKETING MIX, SWOT, PESTLE, POTTERS FIVE FORCES, Bcg Matrix and ANSOFF MATRIX of Apple to sell its iPhones. To understand how presentations becomes a effective marketing strategy. To figure out the Positioning strategies of Apples iPhone in the world. To make a study of advertising campaigns of iPhone in India. To find out the consumer perception towards the iPhone in India. To know how brand loyalty plays a important role in marketing. To study the reason behind the exponential increase in the brands popularity and success. 2
  • 3. Findings of the survey. Men > Women Age 20-40. Majority of the respondents were using the latest iPhone 7. Branded products are better. Lack of promotion. Fewer store outlets. High price and High competition. Word of mouth. Shop from Online stores Existence of android. Steve jobs charisma. Highly satisfied 3 Excellent service.
  • 4. CONCLUSION Highest selling product of all time. 1 billion units sold till date. (and counting) Great brand loyalty among the Indian consumers. Considered as a style statement in the Country. Role of Media. News , YouTube, etc. Tough competition from Samsung and local brands. Consumer involvement for advertising. High pricing strategy. Purchase of second hand iPhones. Software updates. Strong Distribution strategy. Most profitable product of all time. 4
  • 5. Recommendation and Suggestion. Provide value for the products offered. Conduct more aggressive promotion. Open more Apple outlets in different Cities. Make maximum innovations. Offer price reduction offers from time to time. 5 Face id iPhone x