Technical Communication, Marketing , Truth
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Technical Communication, Marketing, and Truth discusses the challenges of communicating truthful information. It notes that during the COVID-19 pandemic, reported "facts" about the virus often changed quickly as knowledge evolved. This highlighted issues with lack of transparency about sources of knowledge and difficulties updating information rapidly. The document argues for an approach to communication that simplifies complexity, is based on verified truths rather than opinions, and has traceable processes. It stresses the importance of building trust and relationships through empathetic and responsible communication.
Technical Communication, Marketing , Truth
- 1. Technical Communication, Marketing, and Truth @RayGallon @TransformSoc ray@transformationsociety.net Ray Gallon https://surrenderedandfree.files.wordpress.com/2017/06/bigstock-questioning-the-truth-24431999-2.jpg?w=1400
- 2. GLOBAL WARMING! Anyone remember the word convergence? Whats a poor content superhero to do?
- 3. Content Has Two Purposes Learning Building Relationships @RayGallon
- 4. What about trust? https://thisismap.com/application/files/6314/6437/3930/suspicion-1024x241.jpg First principles for tech comm & related fields: Simplify the complex Verified truth, not opinions Traceable processes What is the source of knowledge? Where is the source of value?
- 5. What have we learned from Covid19? What relationships can we build from it?
- 6. Weve learned these facts Its like a mild flu Its a quick, nasty killer Wearing masks is useless Wearing masks indispensable Masks protect the wearer Masks protect others Mostly old folks get the serious version Mostly younger folks get the serious version If youre asymptomatic you have immunity If youre asymptomatic you dont have immunity 1 @RayGallon
- 7. Weve learned these facts Kids are infected Kids are not infected Kids are not contagious Kids are contagious Communicated by droplet Communicated airborne Hydroxychloroquine is the cure Hydroxychloroquine is a hoax If youre vaccinated youre not contagious If youre vaccinated youre still contagious 2 @RayGallon
- 10. Nobody willing to say we dont know or this is just what we know now. Lack of trust in Institutions Political and socioeconomic implications of measures dealt with too late Relational Problems! Why these are facts and not facts 1
- 11. Why these are facts and not facts Confusion of messaging Inability to update quickly Too much communication management not enough information management Fear! Relational Problems! 2
- 12. FEAR of the unknown of being wrong of looking weak of looking stupid https://img.jakpost.net/c/2020/04/04/2020_04_04_91827_1585993635._large.jpg @RayGallon
- 13. Fear of the unknown Resistance
- 17. In many cases, its OUR fault! https://miro.medium.com/max/2560/1*vags3zpTIbxwhsmgLAZi7g.jpeg @RayGallon
- 19. Do You Believe? Marketing claims Political promises Delivery dates for repair work Corporate ethics Corporate environmental concern Product safety claims Government reports about pesticide safety Government reports about anything Climate change Vaccination Conspiracy theories @RayGallon
- 20. Do You Write? Marketing claims Political promises Delivery dates for repair work Corporate ethics Corporate environmental concern Product safety claims Government reports about pesticide safety Government reports about anything Climate change Vaccination Conspiracy theories Why should anyone believe us? @RayGallon
- 21. What you know is less important than how you mobilize knowledge Social, cultural and communicative abilities are more important than epistemic learning In a hyperconnected world driven by AI In a world where autonomous machines make independent decisions https://b8g9x2x5.rocketcdn.me/wp-content/uploads/2018/08/AI-model_pqwxl3.png @RayGallon
- 24. Social Media and Fake News People react in real time - with their gut All you need to say is confidential sources say someone will believe you Replying with facts does not satisfy the gut - in other words, TRUTH DOES NOT WORK! https://gwbcenter.imgix.net/catalyst/08_democracy/fake-news.jpg?w=600&h=600&q=65&fm=jpg @RayGallon
- 25. Why its not like real media Exists through volume (the more who believe, the stronger the meme) No reflex to fact check No reflection or distanciation No dispassionate analysis Our only remedy: prohibition (after the fact) @RayGallon
- 26. 1-3 June 2022 | Krakow | Poland In an authoritarian society you have the right to think whatever you want https://external-content.duckduckgo.com/iu/?u=https%3A%2F%2Floneliness.org.nz%2Fwp-content%2Fuploads%2F2018%2F04%2FEmotional-isolation.jpg&f=1&nofb=1
- 27. 1-3 June 2022 | Krakow | Poland In an authoritarian society you have the right to think whatever you want https://external-content.duckduckgo.com/iu/?u=http%3A%2F%2Fcde.peru21.pe%2Fima%2F0%2F0%2F1%2F2%2F7%2F127473.jpg&f=1&nofb=1 https://external-content.duckduckgo.com/iu/?u=https%3A%2F%2Floneliness.org.nz%2Fwp-content%2Fuploads%2F2018%2F04%2FEmotional-isolation.jpg&f=1&nofb=1
- 28. In democratic society, we have to care about what people think Hitler elected Centrist opinion Stalinist revolution The medias job is to keep opinion inside here @RayGallon
- 29. How far is acceptable? Who decides?
- 30. How to construct a just, sustainable informational ecosystem? Culture Community Links Trust Veracity Clarity Transparency Empathy Communication Orientation Co-responsibility Cohesion Inclusion Transformative Sustainable Ethical Bet they didnt teach you this in TechComm school!
- 31. A Clean Start means a rethink We dont have to do things the way theyve always been done, because weve never done them before! @RayGallon
- 32. Software provides Tools and processes to verify any information, image, video or social media account. AI software to detect it automatically Awareness / Consciousness raising https://learntocheck.demo-staging.com/en/ @RayGallon
- 33. 1-3 June 2022 | Krakow | Poland Softwares not enough Pressing need: study the human reaction to data, information, and knowledge from a qualitative perspective
- 34. Before you write: Ask yourself is it true? Technical documents are the result of collaboration. Remember that these shared experiences help generate paradigms, build ontologies, and classify individual instances of: Subjective perceptions Personal interactions, Social models Build your work around three factors: The Planet: our own reality People: our common culture Purpose: our global common sustainable future @RayGallon
- 35. Conquer fear, Build relationships Guaranty transparency: Admit what/when we dont know Show how information is verified Create a climate that marginalizes fake news and encourages fact checking Understand and integrate the role of information diffusion in creating empathy in a confined community Transparency and also voice/tone Provide coherent information that generates trust and mobilizes collective action! @RayGallon
- 36. You can do it!
- 37. Thanks for your attention! More Information: http://transformationsociety.net ray@transformationsociety.net https://agapegeek.files.wordpress.com/2012/03/deceived_two_ways.jpg Helping craft: Learning organizations Smart pedagogies Sustainable humanist futures