Marketing tip for iphone apps
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The document provides 10 marketing tips for mobile applications. It advises to start marketing early in development, define a target audience rather than being too general, and build momentum before launch through branding, social media promotion, and exclusive beta testing. It also suggests leveraging other apps, services, and people's success; researching pricing; focusing marketing in the four days before and after launch; thinking differently about the market; and considering factors like app size and seasonality.
Marketing tip for iphone apps
- 1. Marketing Tips for your Mobile Application 10 tips to remember when planning an mobile app Thursday, August 12, 2010
- 2. 1 Dont wait for the last minute. Think marketing early in the development if not before you even starting coding your application Wouldnt it be cool to have buyers waiting for you instead of looking for them at the last minute? Lead generation anyone? Thursday, August 12, 2010
- 3. 2 Make sure you define a target. Repeat with me: anyone isnt a target. Being featured on Techcrunch is really cool... but wont really help if you are selling a Yoga app. Build a relationship with your target prior the launch of your application or you will just look like a spammer. Thursday, August 12, 2010
- 4. 3 Start early and build momentum. Even one page, but make it look good Create a brand: Logo + Website + Social Presence. Promote discussion around your app domain on blogs and social networks. Build desire for your app and offer to highly visible people exclusive beta testing. Thursday, August 12, 2010
- 5. 4 Make your app promote itself. Example of in-足app self promotion: require other people to download it in order to be used sharing the results of an action on social networks invite to rate the application itself invite friends to download the app Thursday, August 12, 2010
- 6. 5 Leverage your other apps. Free version (ad supported or limited functionality). Simple related apps released before the main application to collect leads and create an audience. Updates to old application with links to the new application. Thursday, August 12, 2010
- 7. 6 Leverage other people success. Integrate services with an existing users base. Dont be afraid to ask for promotion. While you are there, if they have an afWiliate program use it for additional revenues. Thursday, August 12, 2010
- 8. 7 Dont pull the price out of your a$$. It shouldt be a race to the bottom, its a race to see who makes the most money. My app is cheaper isnt a marketing strategy, its not about price, its about perceived value. Research your market and your competition. Thursday, August 12, 2010
- 9. 8 Four days to rule them all. Most of your success is built before this point You are here Day 4 + Day 3 + Day 2 + Day 1 Word of mouth + Blogs Blogs + Twitter App Store + Twitter Thursday, August 12, 2010
- 10. 9 Think different. Market different. Try to tackle a market from a different angle. Be ready to pivot. Let your users help you Wind your real target. If you are copying a successful concept you are probably already too late. Thursday, August 12, 2010
- 11. 10 Everything else. Keep the app lightweight so that can be downloaded on 3g networks. Launch your app on a Thursday. Be seasonal. Those can be short time hits, but seasons always come back. Thursday, August 12, 2010
- 12. Thank you! http://DavideDiCillo.com @DavideDiCillo http://39inc.com Thursday, August 12, 2010