Marketing to Generation Z
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This document outlines a branding strategy for Chartwells, a food service company that works with colleges and universities. It proposes positioning Chartwells as "the center of a vibrant academic life" by drawing people together through cuisine, community spaces, and talent/resources. Key aspects of the strategy include telling the brand story of nourishment and inspiration through food and relationships, and implementing the brand through a launch video, websites, social media, and trade show presence with the tagline "Where Hungry Minds Gather."
Marketing to Generation Z
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- 16. Photo by free pictures of money - Creative Commons Attribution License https://www.flickr.com/photos/126278138@N03 Created with Haiku Deck
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- 34. Photo by Pierre-Alexandre K - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/66649662@N04 Created with Haiku Deck
- 35. Leverage Chartwells flexible approach backed by the resources of a global company Generation Z over-connected, yet under-related gen Z relationships are the core of a vibrant academic community where students exchange & discover new ideas our investment resources create meeting spaces that draw people together our cuisine nourishes and inspires healthy minds and bodies as the path to a healthy future Strategic positioning
- 36. Telling our brand story If college = sharing big ideas + discovering new people (chefs) (interaction facilitators) (food enthusiasts) = drawing people together族 cuisine + community + talent + global resources + flexibility = power to nourish and inspire族 Our mission: be the place... Chartwells = the center of a vibrant academic life
- 37. Where Hungry Minds Gather
- 38. Healthy minds and bodies are the path to a healthy future.
- 39. Blue for people. The color of油trust, confidence and intelligence. The colors Green for cuisine. The color of freshness, nature油and油growth. Teal for community. The color of communication, energy and creativity. Magenta for culture. The color of universal harmony. Orange for ideas. The color of油enthusiasm, mental activity and success.
- 41. Living the Brand: Launch Video
- 45. DineOnCampus.com
- 46. Social Media
- 47. Social Media Meet the new #ChartwellsHigherEd! We are the place #wherehungrymindsgather
- 49. Trade Show Booth