The document discusses strategies for marketing to hard-to-reach college students. It recommends using social media platforms like Facebook, YouTube, and Twitter to connect with these students, as they spend lots of time online and on mobile devices. Specific suggestions include creating business pages on Facebook and accounts on YouTube to advertise special offers and tell people about your business.
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Marketing to Students 2012
1. Marketing To The Hard-To-
Reach
College Student Population
Steve Chirello
ADVERTISING / MARKETING / P.R.
10. SOCIAL MEDIA
May You Live In Interesting Times
Steve Chirello
ADVERTISING / MARKETING / P.R.
11. Some Other Statistics:
More than 70% of Americans who
watch television are also online
Or both:
Americans spend an average of 2.4
hours per day on mobile
internet/phone devices
Steve Chirello
ADVERTISING / MARKETING / P.R.
15. Not just for social commentary
Make it a base for your business in the social-sphere
Some of your Neighbors who are out there now:
Steve Chirello
ADVERTISING / MARKETING / P.R.
20. Create your own Page and run business specials
Advertise in your business and any promotional material that
you are On Facebook
Steve Chirello
ADVERTISING / MARKETING / P.R.
22. YouTube is the Worlds 2nd largest Search Engine
The Beast With A Billion Eyes
TIME MAGAZINE
Create your own account and tell people youre there
You can link your and YouTube accounts
So that when you post video to one, you post to both.
Steve Chirello
ADVERTISING / MARKETING / P.R.