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Marketing via LinkedIn | Nikos Kyrezis | ETE

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Excerpts of Digital Marketing and Social Media - Marketing via LinkedIn digima.gr Follow DigiMa on: Facebook | Instagram | YouTube | LinkedIn | 際際滷Share

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Marketing via Linked 溜虜凌 劉龍侶, PhD
2 Connect the worlds professionals to make them more productive and successful LinkedIns Mission & Vision Create economic opportunity for every professional
For the first time in the history of media you can engage with the worlds professionals in one place
The largest global community of professionals Source: LinkedIn, June 2016-19 1.2M+ 了了略隆留 560M : 2018 610M : 2019 1.6M : 2019 303M: active monthly users 40% : daily users
LinkedIn Members are always on LinkedIn Members are always on LinkedIn Members are always on
Source: LinkedIn, June 2016 Our Members in Greece
Source: LinkedIn, June 2016
to Who Matters Market Your Business Market Yourself Market Yourself to Your Network
6 硫流亮留留 粒旅留 僚留 隆侶亮旅凌粒流竜竜 劉僚留 隆僚留亮旅虜 凌溜了 Market Yourself
Market Yourself to Your Network
了竜 凌旅 侶粒劉 凌 亮劉凌 劉凌僚 劉侶 亮竜 竜留粒粒竜了亮留旅虜略 僚劉留 虜留旅 粒僚ﾏ侶 際際滷Share Groups Pulse In鍖uencers lynda.com Mobile Apps LinkedIn Groups Pulse Jobs Lookup Elevate Learning
Thought Leadership - Content Product TL Organizational TL Industry TL 劉留, 略竜旅, 旅隆劉竜, 竜 凌竜粒粒溜竜旅 粒旅留 侶僚 留粒凌略 凌 竜両侶竜竜溜竜 劉了旅竜 留虜旅虜劉, ﾏ 僚留 凌 侶旅亮凌凌旅流凌僚 留侶粒旅虜流 凌竜溜留/隆略侶, 了侶凌凌溜竜 虜留旅 隆僚侶旅虜 亮竜留侶亮留旅亮 凌了凌留 竜旅竜溜侶侶, 留亮留, 虜留旅僚凌凌亮溜竜, 留僚略両侶 凌旅虜凌 里凌 留留留溜侶凌 虜留旅 凌旅留旅虜 亮劉凌 凌 竜旅竜凌亮劉僚凌 (Content) 凌 凌旅虜凌隆凌亮竜溜 亮旅凌僚侶 !
Social Selling Index https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi (get your free score)
Market Your Business
旅僚流 竜侶亮竜溜隆留 粒旅留 凌 留溜凌 Chiefs C-SUITE 42 53% 46% 25% 22% 16% 11% 10% 9% 9% 8% 8% 6% 6% Source: IPSOS, Business Elite 2014, Europe
Social Media Use
Company Page
里留 亮劉了侶 凌 隆旅虜凌, 留了了略 虜留旅 凌 , 慮劉了凌僚 了侶凌凌溜竜 粒旅留 僚留 留溜僚凌僚 虜留了竜竜 留凌略竜旅
Comments2 Comments2 The meaning of Engagement Clicks Shares1 Shares1 Comments2 Comments2 Likes4 Likes4 Impressions Clicks Followers5 Followers5 3
Organic : Build your brand and content On your Company Page Showcase Pages Through long-form posts On 際際滷share Market to Who Matters: Engage Them with Content Paid : Reach a targeted, and broader audience In the LinkedIn Feed, and beyond In the LinkedIn Inbox Early in the purchase process Through other native ad formats
Campaign Set Up 1. Objective selection (Awareness, Consideration, Conversions) 2. Audience selection / Targeting (B2B criteria) 3. Ad format (Text, image, Carousel, Video, Dynamic, Job or Message Ads) 4. Placement 5. Budget & Schedule 6. Conversion Tracking 7. Set up Ads
Marketing via LinkedIn | Nikos Kyrezis | ETE
REACH NURTURE
虜留旅隆竜旅虜 粒留亮亮留 率侶旅留虜 亮略虜竜旅僚粒虜 & 虜凌旅僚僚旅虜略 隆溜虜留 虜留旅隆竜旅虜 粒留亮亮留 率侶旅留虜 亮略虜竜旅僚粒虜 & 虜凌旅僚僚旅虜略 隆溜虜留 www.digima.gr Follow us Facebook | Instagram | YouTube | LinkedIn | 際際滷Share

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Marketing via LinkedIn | Nikos Kyrezis | ETE

  • 2. 2 Connect the worlds professionals to make them more productive and successful LinkedIns Mission & Vision Create economic opportunity for every professional
  • 3. For the first time in the history of media you can engage with the worlds professionals in one place
  • 4. The largest global community of professionals Source: LinkedIn, June 2016-19 1.2M+ 了了略隆留 560M : 2018 610M : 2019 1.6M : 2019 303M: active monthly users 40% : daily users
  • 5. LinkedIn Members are always on LinkedIn Members are always on LinkedIn Members are always on
  • 6. Source: LinkedIn, June 2016 Our Members in Greece
  • 8. to Who Matters Market Your Business Market Yourself Market Yourself to Your Network
  • 9. 6 硫流亮留留 粒旅留 僚留 隆侶亮旅凌粒流竜竜 劉僚留 隆僚留亮旅虜 凌溜了 Market Yourself
  • 11. 了竜 凌旅 侶粒劉 凌 亮劉凌 劉凌僚 劉侶 亮竜 竜留粒粒竜了亮留旅虜略 僚劉留 虜留旅 粒僚ﾏ侶 際際滷Share Groups Pulse In鍖uencers lynda.com Mobile Apps LinkedIn Groups Pulse Jobs Lookup Elevate Learning
  • 12. Thought Leadership - Content Product TL Organizational TL Industry TL 劉留, 略竜旅, 旅隆劉竜, 竜 凌竜粒粒溜竜旅 粒旅留 侶僚 留粒凌略 凌 竜両侶竜竜溜竜 劉了旅竜 留虜旅虜劉, ﾏ 僚留 凌 侶旅亮凌凌旅流凌僚 留侶粒旅虜流 凌竜溜留/隆略侶, 了侶凌凌溜竜 虜留旅 隆僚侶旅虜 亮竜留侶亮留旅亮 凌了凌留 竜旅竜溜侶侶, 留亮留, 虜留旅僚凌凌亮溜竜, 留僚略両侶 凌旅虜凌 里凌 留留留溜侶凌 虜留旅 凌旅留旅虜 亮劉凌 凌 竜旅竜凌亮劉僚凌 (Content) 凌 凌旅虜凌隆凌亮竜溜 亮旅凌僚侶 !
  • 15. 旅僚流 竜侶亮竜溜隆留 粒旅留 凌 留溜凌 Chiefs C-SUITE 42 53% 46% 25% 22% 16% 11% 10% 9% 9% 8% 8% 6% 6% Source: IPSOS, Business Elite 2014, Europe
  • 18. 里留 亮劉了侶 凌 隆旅虜凌, 留了了略 虜留旅 凌 , 慮劉了凌僚 了侶凌凌溜竜 粒旅留 僚留 留溜僚凌僚 虜留了竜竜 留凌略竜旅
  • 19. Comments2 Comments2 The meaning of Engagement Clicks Shares1 Shares1 Comments2 Comments2 Likes4 Likes4 Impressions Clicks Followers5 Followers5 3
  • 20. Organic : Build your brand and content On your Company Page Showcase Pages Through long-form posts On 際際滷share Market to Who Matters: Engage Them with Content Paid : Reach a targeted, and broader audience In the LinkedIn Feed, and beyond In the LinkedIn Inbox Early in the purchase process Through other native ad formats
  • 21. Campaign Set Up 1. Objective selection (Awareness, Consideration, Conversions) 2. Audience selection / Targeting (B2B criteria) 3. Ad format (Text, image, Carousel, Video, Dynamic, Job or Message Ads) 4. Placement 5. Budget & Schedule 6. Conversion Tracking 7. Set up Ads
  • 24. 虜留旅隆竜旅虜 粒留亮亮留 率侶旅留虜 亮略虜竜旅僚粒虜 & 虜凌旅僚僚旅虜略 隆溜虜留 虜留旅隆竜旅虜 粒留亮亮留 率侶旅留虜 亮略虜竜旅僚粒虜 & 虜凌旅僚僚旅虜略 隆溜虜留 www.digima.gr Follow us Facebook | Instagram | YouTube | LinkedIn | 際際滷Share