Marketing With Facebook 101 for Business
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The document outlines the essentials of Facebook marketing for businesses, including using social networks, advertising tools, and strategies for building and maintaining community engagement. It discusses the differences between Facebook pages and groups, as well as the significance of applications in promoting brand interaction. Lastly, it emphasizes the importance of monitoring success through analytics and active participation in the community.
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More Visibility Social Media FacebookDanielle Leitch
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The document outlines a social media bootcamp focusing on Facebook strategies, featuring key topics such as channel strategy, business goals, and methods to build a fan base. It discusses the significance of profiles, pages, and groups, along with SEO implications and best practices for setting up engagement channels. Moreover, it emphasizes the need for realistic expectations, performance tracking, and leveraging tools for effective social media management.Ad
Marketing With Facebook 101 for Business
- 2. Agenda油 Agenda For油what? For what? Get油to油know油with油the油Social油Network The油tools h l How油to油measure油it? Success油stories Last油words. Last words facebook Marketing 101 for business - Sartika Kurniali
- 3. For油what? Promoting油your油brand Promoting油www.yourwebsite.com Promoting www.yourwebsite.com Promoting油your油product油or油services Generate油sales Grow油customer油database Grow customer database COMMUNITY Maintaining油existing油community Reaching油out油new油members R hi t b Low b d high iimpact marketing tools budget i recommended by the marketing guru, Hermawan Kartajaya facebook Marketing 101 for business - Sartika Kurniali
- 5. facebook Marketing 101 for business - Sartika Kurniali
- 6. The Tools
- 7. Ads油and油Business油Solutions Ads and Business Solutions Including: Advertising Building油brand ildi b d Maintaining油communities facebook Marketing 101 for business - Sartika Kurniali
- 8. Focused油 g p demographic油 target Lower budget Lower油budget CPC油vs CPM facebook Marketing 101 for business - Sartika Kurniali
- 9. Pages油 Pages facebook Marketing 101 for business - Sartika Kurniali
- 10. Pages油 Pages facebook Marketing 101 for business - Sartika Kurniali
- 11. Groups油 Groups facebook Marketing 101 for business - Sartika Kurniali
- 12. Groups油vs.油Pages Groups vs. Pages GROUPS PAGES Bottom-up, often lay More top-down, org organized initiated/managed Become a member Become a fan of the of the group page Admin can send Good stats reporting messages to on page activity members of the group Functions as a profile ( p (up to 1200) ) for an org rather than a Gathering place for person people with similar Actions appear as a interests news feed Searchable in Googleg facebook Marketing 101 for business - Sartika Kurniali
- 13. Events油 Events facebook Marketing 101 for business - Sartika Kurniali
- 14. Lexicon facebook Marketing 101 for business - Sartika Kurniali
- 15. facebook Marketing 101 for business - Sartika Kurniali
- 16. Facebook Connect includes protocols for sharing identity, contacts, and content allows users to bring in their Facebook friends users can share/post items back into Facebook get better targeting data for ads facebook Marketing 101 for business - Sartika Kurniali
- 17. Applications油 Applications Create useful apps that model Create油useful油apps油that油model油 what油friends油do油naturally油 share油info,油experiences,油and油 share info, experiences, and laughs Plan out how to make your app Plan油out油how油to油make油your油app油 viral G t f db k f Get油feedback油from油users油once油 you油launch facebook Marketing 101 for business - Sartika Kurniali
- 19. How to Listen Search News Search Blogs Search Social Sites facebook油Marketing油101油 Sartika油Kurniali
- 20. is油Your油Friend Google油Analytics Google油Alerts Google油Reader Google Reader Google油Trends facebook Marketing 101 for business - Sartika Kurniali
- 22. Success油stories Success stories And the list continues. facebook Marketing 101 for business - Sartika Kurniali
- 24. facebook Marketing 101 for business - Sartika Kurniali
- 25. Maintaining content Nurturing community Nurturing Answering questions Asking questions Asking Interacting and participating Be honest Be New tech skills Perhaps we all should stay away from facebook.
- 27. Contact Me Contact油Me facebook Marketing 101 for business - Sartika Kurniali